Pete Salmon
Pete Salmon is an owned media manager at Arment Dietrich, an integrated marketing communications firm. He also is a contributor to the award-winning PR blog, Spin Sucks.
Posts by Author: Pete Salmon
Marketing | April 10, 2017
Top Domain Name Mistakes
Business is tough enough that you don’t need any of the careless domain name mistakes to have negative consequences. Pete Salmon shares four mistakes to avoid.
Marketing | February 16, 2017
Google’s Search Algorithm is Like a Soccer Team
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team.
Entrepreneur | January 24, 2017
I Work for Spin Sucks and I Am Not a PR Expert
Are you an expert? Pete Salmon describes why being a PR expert is great for some, and being an advocate and fighter is better for others.
Communication | December 28, 2016
What’s Behind the Reticence in Measuring PR?
Yes, we know, you chose PR because you hate math. But here the thing: If you want to earn a place at the executive table, you need to show results. And no, we aren’t talking about impressions or AVEs. Effectively measuring PR means tying your work with business results. Pete Salmon has more.
Client Service | November 9, 2016
Build Client Trust through Authenticity
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more
Entrepreneur | October 18, 2016
How an All-Female Workplace Changed Me: A Tell All
He feels different than his co-workers. The dynamics of an all-female workplace have instructed him greatly. Is it their gender or their competence that is ultimately responsible for his revelations? Find out in Pete Salmon’s latest article.
Entrepreneur | August 25, 2016
Head Implosions and Emojis: Two Virtual Office Disadvantages
There are two disadvantages to a virtual office that are particularly acute, but the advantage of working with a great group of folks isn’t one of them.
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