Scott Baradell

PR Purists Kvetch About New Paid-Earned Media Models

By: Scott Baradell | February 1, 2021 | 
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The new paid-earned media models through Forbes, Newsweek, and Rolling Stone provide massive opportunities for PR pros, says Scott Baradell... Read More
Scott Baradell

How to Get the PR Profession Back from the Brink of Despair

By: Scott Baradell | September 21, 2020 | 
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PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals... Read More