The business of media relations sometimes gets a bad rap these days. Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong... Read More

The new paid-earned media models through Forbes, Newsweek, and Rolling Stone provide massive opportunities for PR pros, says Scott Baradell... Read More

PR as the art of securing trust at scale. While that’s a very specific objective, Scott Baradell explains why it opens up limitless possibilities for PR professionals to helps organizations reach its goals... Read More