Sherrilynne Starkie is an Independent Digital Marketing & Communications Consultant specializing in social media strategy, advertising, influencer relations, crisis communications and communications training. She is a Canadian Brit.
Entrepreneur | May 22, 2018
In today’s digital world, social media certification won’t only give you a leg up, it’s a necessity to grow your career or bring on new clients.
Entrepreneur | June 15, 2017
The PRWeek held their “Hall of Femme” event and discussed how women can work in a macho culture. Sherrilynne Starkie tackles the event with womansplaining.
Communication | March 21, 2017
As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it’s important to pay for your news
Communication | March 28, 2016
Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it.
Communication | February 2, 2016
Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. Sherrilynne Starkie suggests we challenge the status quo to create CREACREACREA (and repeat forever).
These are your people.
The Spin Sucks Community is where in-house marketers, agency leaders, freelancers, and strategists connect to share ideas and solve problems, post jobs and referrals, get advice on PESO, client work, and internal challenges, and laugh (a lot).
We can’t wait for you to join us.
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
I just received great feedback from a partner in Global Customer Office (operations) saying that while your Insight Circle doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.” — Learning Professional, Fortune 100 Pharma Brand
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.” — SVP of healthcare marketing, leading healthcare facility
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.” — SVP, consumer marketing, Fortune 100 pharma brand
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Ask questions, share wins, get feedback, and connect with peers.
Reach out. We’re here to help. Email us at support@spinsucks.com.