In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients... Read More

The PRWeek held their "Hall of Femme" event and discussed how women can work in a macho culture. Sherrilynne Starkie tackles the event with womansplaining... Read More

As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news... Read More

Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it... Read More

Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. Sherrilynne Starkie suggests we challenge the status quo to create CREACREACREA (and repeat forever)... Read More