Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing agency located in Missouri. With more than 30 years of experience in the industry, Steve has longstanding relationships with big-name clients, including Dr Pepper Snapple Group, The Walt Disney Company, Hewlett-Packard, Duck Brand, Fiskars, Citgo, the NBA, and Tractor Supply Co.
Customer Experience | August 7, 2019
How can brands cut through the digital clutter and excite and engage their customers? By combining digital and experiential marketing strategies. Steve Randazzo tells us how.
Branding | June 5, 2017
How important is creativity in marketing? Do you use “me too” marketing? Or experiential marketing? Steve Randazzo shares four key lessons learned from revamping his agency discovery process.
Client Service | September 29, 2016
If you approach client service like you’re the Beatles of the agency world, you will have far happier and loyal fans who recommend you far and wide.
Agencies | August 22, 2016
Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more
Branding | April 19, 2016
Advertising and marketing awards are hardly representative of a successful marketing campaign these days. They are merely a popularity contest in which the coolest brands with the biggest budgets win over the judges. Steve Randazzo has a challenge for brands and agencies to double down on increasing sales and creating rock-solid foundations built by high-quality work.
Marketing | February 8, 2016
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI.
Social Media | June 24, 2015
There is a very important post-event engagement tool that many marketers forget about, but is so easy to use. Steve Randazzo provides that tool and its uses.
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