Sue Duris is the Co-Founder and President of M4 Communications, Inc., a Palo Alto, CA-based marketing strategy and communications firm that helps startups build strong marketing and customer experience infrastructures that enable them to grow. When not at M4, she’s cheering on her favorite Pittsburgh sports teams.
Communication | September 22, 2016
Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it’s a journey, not a destination.
Communication | April 7, 2015
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it’s all about the content marketing strategy.
Communication | January 14, 2015
Some marketers just don’t know how or what to measure, and why. Don’t blame big data. All communicators should understand the mechanics of measurement.
Communication | November 26, 2014
A well-planned organization makes for happy employees. And happy employees engage happy customers! Are you planning ahead to make your customers happy?
Inbound Marketing | June 19, 2014
Would you rather interact with someone who cares about you or only cares about making a buck? Learn how to incorporate empathy into your marketing strategy.
Business Growth | March 4, 2014
Virtually every organization has silos that exist, but as Sue Duris aptly points out in this post, busting down the silos can make better customer experiences, more efficient internal collaboration, and stronger sales.
Communication | February 4, 2014
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains.
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