Sue Duris

Five Ways to Ensure PR Success with Your Start-up

By: Sue Duris | September 22, 2016 | 
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Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it's a journey, not a destination... Read More
Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
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Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy... Read More
Sue Duris

Understanding the Mechanics of Measurement

By: Sue Duris | January 14, 2015 | 
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Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
Sue Duris

Direction Plus Planning Equals Happy Customers

By: Sue Duris | November 26, 2014 | 
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A well-planned organization makes for happy employees. And happy employees engage happy customers! Are you planning ahead to make your customers happy... Read More
Sue Duris

Empathy is a Marketer’s Most Important Trait

By: Sue Duris | June 19, 2014 | 
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Would you rather interact with someone who cares about you or only cares about making a buck? Learn how to incorporate empathy into your marketing strategy... Read More
Sue Duris

Silos: Knock Them Down to Build Business

By: Sue Duris | March 4, 2014 | 
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Virtually every organization has silos that exist, but as Sue Duris aptly points out in this post, busting down the silos can make better customer experiences, more efficient internal collaboration, and stronger sales. ... Read More
Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
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Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains. ... Read More