Susan Moeller, business development manager at BuzzSumo, helps people discover ways to use content marketing data. An experienced communicator, Susan loves great messages and helping people create them. She firmly believes in the value of social media – to enrich lives, to sell products, and to make people laugh.
Communication | March 6, 2019
B2B marketing creators, need to describe processes clearly, offer actionable tips, and connect with audiences at an emotional level. Susan Moeller explains how.
Content | December 10, 2018
A comprehensive SWOT analysis of owned and competitor content can supercharge B2B content strategy for the year ahead. Susan Moeller explains how this tried and true tactic can breathe new life into your content creation in 2019.
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Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.” — CMO, Fortune 100 Brand
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We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.” — CCO, Fortune 200 Financial Services Brand
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