Suset Laboy
Suset cofounded Lalaboy PR, an integrated Public Relations firm that works with future-forward projects, people and brands inventing a more inclusive and creative world. She lives to give Latinxs and other minority groups (a term she hates) a voice, helping brands connect authentically with them. Ever since her grandfather started taking food off her plate without asking, she’s been fixated with understanding what drives human behavior. Suset holds a B.A. in Sociology and History from Yale University, a Master’s in Latin American Studies from the University of Wisconsin and a PhD in History from the University of Pittsburgh, focusing on Latin America, the Caribbean, and the United States. Today, with her sister and partner, Maria Laboy, Suset wields communications in arts and culture as a tool for community building, change and social impact.
