Your social strategy needs to pack a punch if you want it to lead to conversions. Taral Patel discusses the four areas where savvy marketers should focus when viewing social as a lead-gen platform... Read More

Taral Patel has three ways to attract millennial consumers without rebranding, but appealing to their specific preferences and non-negotiables. ... Read More

More and more brands are realizing the role micro influencers play in making their brand story a success. Reaching the target audience is as important as achieving high sales. Taral Patel looks at how to find the right micro influencers for your business... Read More