Tim A. Bohlen

Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin

By: Tim A. Bohlen | July 25, 2017 | 
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Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains... Read More