Tom Elgar

Marketing Strategy for Firms with Distributed Leadership

By: Tom Elgar | January 2, 2019 | 
Empowering distributed leadership involves ensuring leaders have marketing tools to drive growth in their own unit while maintaining oversight, brand consistency, and reporting. Tom Elgar shares effective marketing strategies for firms with distributed leadership. ... Read More
Tom Elgar

Expert-to-Expert Marketing: A New Approach to Winning Business

By: Tom Elgar | November 28, 2017 | 
Expert-to-expert marketing uses technology to employ expert knowledge in an authentic people-first way, ultimately helping win new business... Read More
Tom Elgar

Quality vs. Quantity: Hero, Hub, and Hygiene Content

By: Tom Elgar | September 8, 2015 | 
The quality vs. quantity question in content marketing arises often enough there are differing opinions. Look at it from the hero, hub, and hygiene approach... Read More
Tom Elgar

Educate Using Content Because No One Reads the Manual

By: Tom Elgar | November 6, 2013 | 
By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling fast. This makes the job of web designers and developers steadily [&hellip... Read More
Tom Elgar

The Unremarked Death of Another Business Blog

By: Tom Elgar | September 4, 2013 | 
By Tom Elgar The Content Marketing Institute produces an extensive report each year, which includes a list of the biggest issues faced by content marketers. In 2013 the biggest issue was producing content. The second biggest issue was producing engaging content. The third, variety of content. The biggest issue with content marketing is, clearly, THE CONTENT. There are many great tools to solve the issue of [&hellip... Read More