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Tom Elgar

Tom Elgar is co-founder and CEO of Passle. Passle is a digital marketing platform designed around the needs of the busy experts at the heart of knowledge businesses. We enable time-pressured specialists to create online content that demonstrates their expertise and then we make it easy to publish and share with clients and prospects. Prior to Passle, Tom co-founded Serverside Group, the custom payment cards company. The company sold in 2012 to Gemalto, a French multi-national. Over 100 million card designs have been created through their systems so far.

Posts by Author: Tom Elgar

Leadership | January 2, 2019

Marketing Strategy for Firms with Distributed Leadership

Empowering distributed leadership involves ensuring leaders have marketing tools to drive growth in their own unit while maintaining oversight, brand consistency, and reporting. Tom Elgar shares effective marketing strategies for firms with distributed leadership.

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Expert-to-Expert | November 28, 2017

Expert-to-Expert Marketing: A New Approach to Winning Business

Expert-to-expert marketing uses technology to employ expert knowledge in an authentic people-first way, ultimately helping win new business.

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Communication | September 8, 2015

Quality vs. Quantity: Hero, Hub, and Hygiene Content

The quality vs. quantity question in content marketing arises often enough there are differing opinions. Look at it from the hero, hub, and hygiene approach

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Marketing | November 6, 2013

Educate Using Content Because No One Reads the Manual

By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling […]

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Blog | September 4, 2013

The Unremarked Death of Another Business Blog

By Tom Elgar The Content Marketing Institute produces an extensive report each year, which includes a list of the biggest issues faced by content marketers. In 2013 the biggest issue was producing content. The second biggest issue was producing engaging content. The third, variety of content. The biggest issue with content marketing is, clearly, THE […]

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