It’s not a sprint. It’s a marathon.
That saying is used quite a bit in the work that we do.
It signifies that overnight success comes in the form of long days and nights, focused on a goal for many years, oftentimes 10 or more years.
It’s the same with anything else, right?
We don’t see the years and years and years of work athletes and artists and organizations put in before they become overnight sensations.
Yet, we all have this illogical belief that overnight success is possible.
I think about SoulCycle, one of my favorite brands, and their “overnight” success.
But they started in 2005 and only opened Chicago studios in 2016.
Their overnight success was more than 10 years in the making.
Ten years. That’s a long time! It’s a long time to have patience and to keep working a plan. But that’s how long it takes.
It’s a slow, methodical race and you have to train every day—and do long runs at least weekly—if you want to finish.
(And, by golly, don’t buy new shoes within a month of your race!)
So why do we all expect to run a sprint to participate in the race?
A Sprint Approach to Communications Planning
Sure, there are shorter races that are applicable to a sprint.
But a communications program is a marathon, particularly if you’re implementing the PESO model.
But there are sprints you can take during your marathon to get certain things accomplished. Writing your plan is one such sprint.
And that’s what the 30-Day Communications Challenge is designed to help you do.
It’s a sprint designed to help you win your marathon versus just finish it.
But how do you know if it’s for you?
The struggle is real.
Maybe you already have a communications plan for 2020. If that’s the case, congratulations! You’re far more prepared than the majority of us.
(And you don’t have to keep reading this article.)
Perhaps you have it all in your head but haven’t yet put it on paper.
(Cough, me, cough. Although, to be fair, our 2020 priorities are written on the whiteboard in front of my computer. I just haven’t yet written down how we’ll achieve them.)
Maybe you just need a push (and some time) to get your plan complete.
Or maybe you have no idea where to start.
If it’s any of the reasons except you’ve already created your plan, the 30-Day Communications Challenge is for you.
What Is the 30-Day Communications Challenge?
The 30-Day Communications Challenge is, well, a 30-day program that will help you build (or refine) your communications program, improve your writing skills, and give you extra credit for doing things beyond the daily prompt.
It is a sprint to help you achieve your marathon goals.
It help you build a measurable PESO model program and increase metrics you can use to prove you contribute to an organization’s goals.
Because we are beginning this on January 2—and we don’t want you to be working on a plan into February—we have included emails and daily prompts on the weekends.
This means, if you set aside 30 minutes a day to work on this—and that’s about what you’ll need—you’ll need to factor in either doing the same during the weekends or building in an hour on Mondays and Tuesdays.
It’s not easy and it’s going to be a quick habit you need to build, but it’ll be worth it.
By the time you are finished, it will help you:
- Build your visibility
- Increase your search rankings
- Make it feel like the entire world is talking about your (or your client’s) organization
- Generate more qualified inbound leads
- Nurture those leads
- Convert new customers
Here are a few examples of those who will benefit:
- Communications professionals looking to build a measurable and integrated program
- PR firm owners who need a proactive business development program
- Entrepreneurs who don’t have a formal business plan
- Marketers who are charged with lead generation
- Anyone looking to add paid, earned, shared, or owned media to an existing marketing program
If you need help with planning in any form, the 30-Day Communications Challenge is for you.
Is It Right For Me?
Still not convinced?
Ask yourself the following questions: