Gini Dietrich

Bootstrapping Your PR

By: Gini Dietrich | March 24, 2011 | 

It’s Facebook question of the week time (clap, clap, clap)!

This week’s question comes from Danny Brown, the co-founder at Bonsai Interactive, founder of 12for12K, and all-around good guy (most days).

He asks:

What are your top three tools if you’re a small business and want to bootstrap your PR?

I give you two tools in the video, but leave the third to you.

If you can’t see the video in your RSS feed and you’re DYING to know which tools I recommend, click here and it’ll magically appear.

And don’t forget to head over to our Facebook wall and leave a question there. I think I only have one more to answer before I’m through the current list!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.