Welcome to another edition of the Fireside Chat.
It will come as no surprise to those of you who know me that I love, love, love technology that makes my team and me more efficient.
I’ve claimed to want to marry Sanebox. I want to kiss Iris. And CoSchedule changed my life in so many ways that I’m going to propose during today’s Fireside Chat.
Not Garrett Moon (no offense, Garrett), the CoSchedule co-founder and CEO, but the software itself.
It is project management, email marketing, content creation and curation, social media scheduling, and it’s very pretty…all in one.
Because of that, I am super excited to introduce you to Garrett, the man behind it all.
Coming to you not from Silicon Valley or Austin or even one of the big, urban cities like Chicago, but Fargo. North Dakota.
Not only is the CEO of CoSchedule, he is the author of 10X Marketing Formula—a book that should become a staple in your business library.
He’s smart, he’s savvy, and he talks about things that you don’t hear from other marketing experts.
You’ll really enjoy getting to know him a bit—and you’ll definitely learn a thing or 10.
These questions served as the outline for our discussion, but you’ll find we did go off the range a bit.
We ended up talking quite a bit about modern PR, what his internal PR team is called, and where he thinks the industry is going.
Other than that, we also discussed the following?
But the very best part of the conversation is when Garrett offers you a free chapter of 10x Marketing Formula.
(Scroll to the bottom and you’ll see a “download a chapter here” link under the Buy Now button.)
Enjoy the conversation…and let us know what you think!
(If you can’t view the video below, click here and you’ll be magically transported to YouTube to watch it.)
It’s really this month’s Fireside Chat. I didn’t want to run Garrett’s interview last Friday because it was Good Friday and the start of Passover.
So, while he’s running in April, he really was the March guest.
Now that we have that out of the way, the April guests are Jim McCormick and Maryann Karinch.
They wrote Body Language Sales Secrets and will be here to talk about your body language, particularly in new business meetings.
Stay tuned for that on April 27.
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.