It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead!

Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I didn’t have to drive two hours to go to a PRSA meeting.

So, while I still don’t get to ski every day, she doesn’t have to drive two hours to go to a PRSA meeting any longer! Baby steps.

Without further ado, I introduce Lisa to you!

(If you’re receiving this in your Reader and can’t see the video, click here and the magic will appear!)

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich