Master Modern PRI am back with more free goodies for you!

As Laura Petrolino said yesterday:

Deck the Halls with Spin Sucks Goodies…fa la la la la la la. Tis the season to be jolly…fa la la la la la…la la la la. Come we know, our Spin Sucks crazies. Fa la la la la la la la la……

A couple of weeks ago, I went a little old school and created a three-part video series to show you exactly how to master modern PR by integrating earned and owned media.

And, by old school, I mean that I didn’t use slides or have fancy animations (like The Modern Blogging Masterclass has).

Instead, I took an old school flip chart and drew images and wrote fancy words and presented from that.

You’ll also see how, um, not talented I am when it comes to drawing.

It’s about as simple as stick figures and smiley faces, but hey! You learn a lot and, by the end, you’ll have a really good foundation to know exactly how to master modern PR.

Master Modern PR: Video One

What if we told you, when owned and earned media are integrated, you can drive awareness, search results, and qualified leads?

And what if we told you, when done strategically, you can actually show real business results?

And what if that then meant you could stop reporting media impressions, advertising equivalencies, or fans and followers?

In this first video, you will learn the very basics of how to integrate earned and owned media.

(Also known as content marketing and media relations.)

That fancy video is just the intro. To get the full video, download it here.

Master Modern PR: Video Two

It used to be, as PR pros, all we were responsible for was increased brand awareness.

It’s not easy to measure so we used things such as media impressions and advertising equivalencies to prove our worth.


But we’ve come a long way.

And content has been the driving force in this transformation.

By creating content that showcases your organization’s expertise, and that builds a relationship with your target audience, you can effectively drive revenue and brand loyalty.

A bright and shiny content-driven PR future is here

(It all comes down to effectively using earned and owned media to increase brand awareness, SEO, and lead generation…and then measuring it.)

This second video does need to be watched in order.

You can’t watch this one without the first, or you won’t have the context you need to build a bright and shiny content-driven PR future.

So, download the first one, as instructed above, and we’ll email you the second one in a couple of days.

Master Modern PR: Video Three

PR is more than media relations, but it’s still extraordinarily important.

When integrated with content marketing and search engine optimization, you can make cold, hard cash.

Let us show you how to do that and prove you are an investment, not an expense.

The last in this three-part video series on how to master modern PR will teach you exactly how to do that.

Like video two above, you can’t really watch this out of order.

So, as long as you’ve downloaded the first video, you’ll receive the second and third via email in a few days.

And there you have it!

After spending an hour or so with me, you’ll have a really great foundation to master modern PR (and you’ll even have a visit from Jack Bauer and get to hear the Blue Angels rehearsing for the Air and Water Show).

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich