A media interview can cause even the most confident person to feel butterflies in their stomach and sweat in their palms.
Last year, I had a client CEO doing a TV interview in New York above the Nasdaq trading floor.
For him it was both a dream come true, and a nightmare scenario.
He was so nervous, I hesitated telling him it was a live media interview!
We practiced together the day before, and he told me he practiced by himself that same evening until he felt a sense of ease.
The next day, he nailed the media interview.
If you have a nervous spokesperson, help them conquer that fear using the 33 tips in this new media training infographic I created in partnership with Udemy.
Nail a Media Interview with These Tips
In addition to the tips in the infographic, below are five extra tips specifically for a spokesperson who will be interviewed on video or on television.
- Wear the Right Outfit. Avoid wearing stripes, complicated patterns, or colors that match the chair you’ll be sitting on. A solid, jewel tone works best.
- Wear Makeup. Both men and women benefit from wearing a little makeup for the interview. A little can go a long way to even out skin tone and eliminate shine from sweat.
- Ask About the Framing. Will it be a full body shot, just the head and shoulders, or a headshot? Using hand gestures once in a while is important even in a head-only frame, so you appear more animated and don’t look like a talking head.
- Practice on a Webcam (or a Post-it note stuck on the wall). This is a great way to prepare if the interviewee will be talking straight into a camera with hosts in another location.
- Nail the Opening Statement. Come up with an opening statement that gets the interview going right away. If you’re not asked a direct question, take charge by being polite and acknowledging your host then get a message point in there such as, “Thanks (host name), for the opportunity to talk about (topic or key message).”