On election day, I’d like to discuss a memo written by McCain’s campaign manager:

McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a very tall order and trying to expand into new states in the final hours shows he doesn’t have the votes to win.”

I think this is spin to the ultimate degree.  Why would McCain have to extend his buy into traditionally red states if he wasn’t worried about losing?  I mean, ARIZONA is his home state.  He should have the electoral votes in his home state nailed down and not have to buy any media there at all.

Nice try, Davis.  How about if you can’t tell the truth, don’t release a memo at all?

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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