Planning SeasonBy Gini Dietrich

Ah, October.

Tall boots, sweaters, hats, scarves, pumpkin spice lattes, fire pits, football, and comfort food.

For communicators, October also signifies planning time, as we prepare for next year and increase our goals.

To that end (and because I’m super motivated), we have begun planning for 2015 in the Arment Dietrich and Spin Sucks offices and our goals are pretty aggressive.

(Though my team would probably say, “When are they not aggressive?”)

There are lots of things on the docket for next year, including a Spin Sucks podcast, a new Arment Dietrich website, a video series, and a formal inbound marketing program for ourselves (that whole cobbler’s children thing).

We also have some pretty lofty client goals and we need your help.

Planning to Work with Arment Dietrich

It always amazes me when people say, “You have a communications firm? I thought you just blogged!”

Actually, that happens more often than not so I am going to be very blunt here: We work with organizations as their outsourced communications arm. And we’re really stinking good at it.

All the stuff you read about here? That knowledge comes from working with our clients, taking some risk, and trying new things to help their organizations grow.

Every communications firm in the world says they do strategy and creative and integration and metrics and results better than anyone else in the world.

We think we do, too.

But what really makes the difference is the way we handle client service.

Well, that and our return-on-investment average of 2.5 times what you spend with us.

If you work for a software as a service, food, or B2B organization, we would love to chat with you!

Sponsor Spin Sucks

Lindsay Bell said to me the other day, “I’m proud of you for considering other revenue streams, such as sponsorships.”

The truth of the matter is, I’m tired of watching Jay Baer kill it and I want in!

So here’s the deal: You can sponsor Spin Sucks.

Here are a few opportunities (and lots more ideas, if you want something customized):

  • The Spin Sucks podcast;
  • The Spin Sucks video series;
  • Content here (but don’t worry, fair readers, I am going to very strict on what constitutes sponsored content);
  • Certain pieces of content we already do (the author Q&A, the webinars, the Spin Sucks Inquisition…maybe even Gin and Topics);
  • A news series (it was just reported Bulldog Reporter is shuttering so I think there is an opportunity to create a series for the industry that is breaking news focused); or
  • Myriad other ideas we can brainstorm, as long as we remain helpful and relevant and informative to our readers and don’t cross the icky line of selling our souls.

Hang Out with Me Live

Or you can hang out with me in real life by hiring me to speak!

I no longer speak for free (that whole needing to make payroll and not having more than 24 hours in my day), but we do occasionally negotiate my fee in exchange for book sales or sponsorships or other fun things.

If you haven’t heard me speak, I’ll let those who have tell you what you’re missing:

1st time hearing . – I now know what I’ve been missing – thanks for the opportunity to get her insight!

is the PR version of your camp counselor who takes you out drinking after lights-out.

Would love to be tweeting more but is just far too interesting to listen to

My job is 75 percent business development, so you can email me directly. If I’m on the road or if it’s something better suited for someone on my team to help you with, I will point you in the right direction.

Thank you for indulging me this infomercial. QVC is next!

We’ll be back to our regularly scheduled programming at 1:00 ET.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich