Reading AssignmentBy Gini Dietrich

It’s 5:19 a.m. I’m still in bed, with the covers pulled up to my nose.

The sun is beginning to make its way over Lake Michigan, but right now, it’s dark out with that very first, tiny glow of light making its way through the closed blinds.

Although it’s not even 40 degrees outside, our bedroom windows are open and it’s chilly in here.

It’s the uninterrupted time I use every morning to write blog posts.

I have an entire page in my notebook full of ideas…and nothing is striking my fancy.

Truth be told, I just want to sink further down into these covers and go back to sleep for a bit.

So, rather than write about PR, marketing, entrepreneurship, or women, I’m going to give you a list of things I’m reading.

The Reading Assignment

You can read it all – or none of it – and I’ll be back to our regularly scheduled program on Thursday.

  1. Our Girls, Ourselves. I linked to this article on Medium by Nancy Lyons last week, but in case you didn’t go down that rabbit hole, it’s an important read. It’s about how there still are differences in how boys and girls are treated.
  2. The Press Release that Fell and Hit its Head. Every morning, Clay Morgan sends an article to our team. This was yesterday’s recommendation (though it’s killing me not to change “press release” to “news release” in the headline.
  3. The FTC Intensifies its Focus on PR Firms. One of the things I love about our law firm is they specialize in PR firms. Our lead attorney writes monthly for PR Week with updates on the law and how it affects social media, digital communications, and your career, particularly if you work at a PR firm. Pay close attention. The FTC is watching you.
  4. Your Writing Leaves Me Cold. Another post on Medium (I’m a fan!), Jono Smith publishes a piece his English teacher partner teaches: How to develop your keen editorial eye. In it, he provides six tips to for analytical writing.
  5. A Eulogy for Twitter. Something is wrong on Twitter and people are noticing, says The Atlantic. In true form to the magazine, it’s an in-depth look at how we feel about what’s going on with the social network. It’s not the same as it was in 2007 and 2008, that’s for sure.

If there is anything you think I should read this week, leave your suggestion in the comments. Perhaps it’ll even make its way to my long list of blog topic ideas!

Happy reading!

Photo: This is half the stack of books sitting on my nightstand waiting to be read…and doesn’t include what’s on my iPad. 

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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