It’s time for a new series to begin. I hope you’re as excited as I am!

On the first Friday of every month, I will review a PR, marketing, or social media book here.

It is going to replace one #FollowFriday. Don’t worry! It’s just once a month.

The photo used is here is the stack of books I have received, but haven’t reviewed yet. So we have a lot of work to do!

Today…Humanize by Maddie Grant and Jamie Notter.

The quote I wrote for the book cover follows:

The days of controlling your messages are dead. Born is the human organization where people buy from people, not companies. This is not another social media book. Notter and Grant dispel the notion that your leadership and your culture can continue to be self-centered and two-dimensional. With additional reading recommendations and worksheets, they’ll have you well on your way to creating a sustainable shift inside and outside of your organization.

Enough said?


OK, OK. Fine.

This book is not for you if your organization is already using technology to help it sell. It is not for you if your organization is already using social media really effectively. It is not for you if your organization is open and trustworthy and it empower employees at all levels. It is not for you if your organization doesn’t have silos and is completely decentralized.

If the above statements don’t describe where you work, then this book is for you. It’s for your executive team. It’s for your clients. It’s for you.

As you can imagine, I read a lot of books. Too many, probably. So they all start to sound the same.

What I like about Humanize is it doesn’t sound like everything else I’ve read. It doesn’t use the same case studies. It only touches on social media as a tool, not a strategy. And it tells a story.

You feel like Maddie and Jamie are in the room with you, telling you exactly what to do next and taking away all of the fear. They describe the challenges you’ll face and take you by the hand and help you move past them.

On a five star scale, I give this one four stars.

You can buy it here (not an affiliate link) OR you can enter to win a copy that I will personally send to you.

In order to enter to win, please leave a comment below about why your organization or one of your clients needs to humanize and three ways you think this book will help you get them there.

I have two copies to give away and Maddie and Jamie will choose the two entries they think are most deserving. I totally just sprung that on them, too. Hi guys!

Let’s hear it!

Disclosure: I received a free copy to read, in order to write the praise quote for the book. I also was given the two copies I’m giving away in this contest. But neither Maddie or Jamie bribed me in any other way, which is the real reason they didn’t get five stars from me.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich