Communication | July 22, 2010
Coming to you from Modesto, Calif., the city of “water, wealth, contentment, and health”, I pay homage to Lois Arbogast, a freshly minted U.S. citizen, and answer a question from Alex Parker.
Alex asks, “What new skills and initiative do new and mid-level PR pros need now and in the future?”
Watch the video and see if you agree. What skills do YOU think PR pros need now and in the future?
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Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
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