Gini Dietrich

Join Us in Celebrating the Spin Sucks Birthday!

By: Gini Dietrich | September 11, 2018 | 

Spin Sucks Logo…or anniversary.

…annual blowout.

…annual blast.





I think I like hullabaloo best.

It’s our annual hullabaloo.

We are 12 years old today…and what a trip it’s been.

The Very First Spin Sucks Blog Post

To get here, we had to put proverbial pen to paper on September 11, 2006 (I still don’t know why we chose this date–clearly we were not thinking straight).

I love to republish the very first blog post, both because it’s a good reminder of how horrible we once were and because it just goes to show, you have to start somewhere.

Here it is…in all its glory:

Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency.  We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies.

Spinners have tainted the reputation of public relations with their tall tales and twisted lies, but they are not alone in stripping away the integrity of our field.  Hollywood has imposed itself on our industry, using party planning bimbos and political hypocrites to portray our profession on “reality TV”.  But these shows don’t represent reality, and they’re tainting our reputation one half-hour at a time.

FADS is committed to improving the reputation of our industry and educating the public.  PR is misunderstood, so FADS educates the public about what we do and the important role we play in society.  We disprove theHollywoodhype and expose the “reality” as fiction.

Okay, so we might be dreaming.  I mean, “you never get rid of roaches no matter how much you spray,”* but we’re going to keep trying so the number are small and less influential among our peers (thanks Ray!).

We are proud to be PR professionals.  We love what we do, and we want to restore the integrity of our profession.  Join the Fight Against Destructive Spin today.

Who we are:

We are a group of PR professionals concerned about the reputation of our industry, committed to raising the level of professionalism in public relations and putting an end to destructive spin.

*Dominick Rosario – Insect terminator and philosopher

It Started Out as a Hot Mess

There are a few things I think important to point out:

  • We did not have categories (this one is uncategorized) so it’s impossible to search.
  • There aren’t any links to other articles, not even to the quote by Dominick Rosario.
  • Who the heck is “Ray” in the parenthesis? I have no idea, which means our readers don’t know, either.
  • Clearly we didn’t have an editor as evidenced by “theHollywoodhype” as one word.
  • The “author” is Arment Dietrich and there isn’t an image of said writer.
  • There isn’t an image in the article, it’s only 200 or so words, and there’s no real formatting.
  • SEO is non-existent…and so is social media (in our defense, social media didn’t exist when we published this).
  • It’s a complete and utter hot mess.


We hit publish and we took a stance.

Over time, we evolved from FADS—the Fight Against Destructive Spin—to just Spin Sucks.

And we got much, much better at blogging, as a whole.

But yeah…it didn’t start out so well. It’s a wonder we kept it up.

The Results of 12 Years of Blogging

I’m thankful every day we kept it up, however.

Here’s why. Today we have:

  • 4,573 published blog posts (2,294 of those are mine).
  • 1,962 Spin Sucks students.
  • 4,600 community members.
  • 2,256,578 visitors (we started tracking on March 25, 2009…and there were only 32 visitors a day at that point).
  • 418 speaking engagements.
  • Two published books.
  • 25 percent of our traffic has come from search.
  • 14 percent of our traffic has come direct.
  • 11 percent of our traffic has come from social.
  • The rest of the traffic is a combination of email, a tiny bit of paid search, and mostly the “not set” bucket in Google Analytics.

And, because I wouldn’t let any of you get away without measuring revenue, I will hold myself to the same standard.

What started out in 2011 as a gigantic loss, slowly built to $239,000 in 2015 and this year will cross the $1MM mark.

It was a big financial burden to the agency side of things (Arment Dietrich) but finally became it’s own P&L—and truly its own business—this year.

And we have big, big plans for 2019 and beyond. We’re looking forward to sharing them with you!

As a Pre-Teen Blog

Now that we are a pre-teen, we:

  • Are willing to try new things.
  • Are curious and willing to explore new ideas.
  • Seek immediate gratification.
  • Desire recognition and praise for achievement.
  • Like hands-on learn-by-doing activities.
  • Perform well with many brief learning experiences.

That’s according to the Pennington Publishing blog—and it’s applicable to humans—but I thought the traits worked for Spin Sucks, too.

So that’s what you can expect from us in the next trip around the sun.

We will continue to try new things and test what works and what doesn’t work; bringing you the results of our experiments.

We will continue to be curious and explore new ideas.

Artificial intelligence and machine learning top that list for us. We don’t want to be blindsided by how that shapes our industry in the next three to five years–and don’t want you to be, either.

Spin Sucks: The Best Community on Earth

But we’ll mostly continue to focus a good majority of our efforts on you—our community.

It’s been said we have the best community on the internet.

I don’t know that we can boast the best on the internet, but we can say certainly say it’s the best in the communications industry.

And, for that, the thanks goes to each and every one of you.

Some of you have been with us for nearly a decade and others have just discovered us.

You have met one another in person and formed real-life friendships or business partnerships.

You have helped people halfway around the globe with their business challenges and you have lifted one another up in ways others couldn’t.

Two of you even met in the comments here and ended up getting hitched.

I know I speak for myself and the entire Spin Sucks team when I say thank you.

Thank you for coming along on this wild ride with us. Thank you for being part of this crazy community. And thank you for trusting us to help you change the way you do your work, day in and day out.

About Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She also has run, built, and grown an agency for the past 14 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.