Gini Dietrich

It’s Our Birthday! Happy, Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 11, 2017 | 

Happy Birthday, Spin Sucks!We were in our team meeting a couple of weeks ago, talking about the birth of Spin Sucks.

Corina Manea said, “I can’t believe it’s been 11 years!”

I said, “No! It hasn’t been that long.”

Then Laura Petrolino chimed in and said, “You launched it in 2006.”

And Corina said, “The first blog post was published on September 11, 2006.”


They are right!

Eleven years today.

I really can’t believe it.

Less than Humble Beginnings

It’s really easy to look at Spin Sucks and compare yourself to it.

Which is totally and completely unfair.

That’s why I like to share our very first blog post on our birthday…so you can see how completely awful our beginnings were.

I mean, COMPLETELY awful.

Look at that!

No images, links, shares, author, author’s photo, author’s bio…or, for that matter, compelling writing.

We footnoted a quote, as if it were a college essay, and the logic of the transition is, well, completely lacking.

It’s terrible.

And it went on like this for a very long time.

Nearly three years.

There were 33 of us at the time and everyone took turns writing for the blog…from me through the interns.

There wasn’t an editor, no editorial calendar, and no oversight.

If it was your turn, you wrote and published and that was that.

It. Was. A. Disaster.

To this day, I have no idea why we kept going, other than my sheer stubbornness.

Spin Sucks Got Some Help

But, in 2009, after the economy crashed and I had to lay off nearly my entire staff, I had a little extra time on my hands.

I decided to take over the blog as my pet project, to see if I could make something of it. Especially because I had payroll to make and clients weren’t outsourcing their PR.

We needed another revenue source.

I wrote three days a week, which were random and dependent on when I was on a plane and had time to write.

It began to achieve a bit of popularity, mostly because I was addicted to Twitter and was able to make friends around the globe who helped support the brand.

We all shared one another’s content, wrote for one another, and commented on one another’s blog posts.

Ah, those were the days. It was so much fun!

Even still, it wasn’t organized, strategic, or thoughtful.

That’s when a graduate student at Northwestern University offered to do his summer residency with us.

He whipped us in shape.

He forced me to write on the same days every week—at the same time.

(I had no idea you could schedule blog posts!)

We added guest authors and social share buttons.

I started to educate myself on SEO and I became a better writer, just from writing every day.

Slowly, but surely, we began to win some awards and notoriety.

But it easily took four years from the day we launched.

Imagine if you told your CEO that it would take four years to have success from your communications efforts.

They’d laugh you out of the room!

And yet…

By the Numbers

It’s been well worth the ride and I’m glad we didn’t stop before we had success, even though every other CEO in the world would have stopped.

And rightfully so.

But we didn’t and now we have some fancy numbers to share:

  • 4,262 blog posts published
  • 2,108 blog posts written by me (that’s nearly half!)
  • An average of 38 comments per blog post
  • 32,909 backlinks
  • 58,471 subscribers
  • 283 students
  • 66 in the PR Dream Team
  • 416 community members
  • 10 masterminders
  • 30,757 social media followers and fans
  • 2,860 published days

And countless jobs found, relationships built, businesses started, even a marriage…as a result of the Spin Sucks community.

Thank You!

All of these numbers point to one thing…every one of you.

Some of you are brand new to Spin Sucks and some of you have been around for 11 years.

Some of you have been friends since the early days of Twitter—and have been instrumental in the Spin Sucks brand building.

While others of you have been touting the PESO model and a new way of doing PR around the globe.

No matter your tenure with us, you are appreciated.

We often talk about how the heck we even got here, and we always end on, “It’s the community.”

I cannot think of a more vibrant, engaged, and active community in the B2B world.

The time you spend every day with us is incredible, and does not go unnoticed.

You read, comment on, and share our content.

You help your peers from around the globe, answer questions, and provide brainstorm help.

Sometimes I sit at my desk and watch the conversations that happen in the PR Dream Team and I’m in awe.

In there, you don’t have competitors. There aren’t cliques or cattiness. All you have are professional people who are willing to help as often as humanly possible.

Thank you.

What’s Next for Spin Sucks?

The vision of Spin Sucks is to change the perception people have of the PR industry.

That’s why we publish things such as a new definition of PR and why we work so hard to help you measure the work you do.

Going into 2018, you can expect more of that, along with templates, worksheets, PowerPoint decks, and other resources.

If you join us in the PR Dream Team, you’ll have access to new and exclusive content, professional development, industry expert Q&As, and more.

We’re also getting a fancy new website, which will allow you to log in, choose your topics, and get updates when and where you want them.

There is a lot of cool stuff on the horizon and, as usual, we have big, big plans.

Buckle up and come along for the ride! We can’t reach the vision without you.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!


    Yes, I am shouting because I’m so excited!

  • Mihai

    Happy, Happy Birthday, Spin Sucks!

  • Kimberly Crossland

    Happy birthday!!

  • Happy birthday! So glad you made it and I discovered this awesome group.

    p.s. The guinea pig photo is a nice touch.

    • You are so my favorite for noticing. I thought I was quite clever when I found that!

      • I have a soft spot for the cavies after having four as a kid. Have you seen the videos where someone does the voice overlays? Too cute. Joyeux Anniversaire!

  • Julie Murphy

    Gini, thanks for sharing the journey with us, and especially for being honest about the beginnings. The fact that something so terrible (your word, not mine) became something so amazing, gives us all hope that we can turn our content marketing programs into something just as amazing.
    Happy birthday, ya’ll!

    • TERRIBLE. I mean, look at that bad boy…in all its glory.

  • I miss the AdAge competition. 🙂

    • ME TOO! It came up in my Timehop the other day and I thought, “Ahhhhh! I miss those days.”

  • Suzy Chisholm

    What can I say, but I am a die-hard fan. Thank you for all your wisdom and humour!

  • Pretty proud to be a part of this. As our industry evolves, and how we keep up to date and evolve with it, I wait to see what the next 11 bring…

  • Birthday wishes for your sound continuity and sage advice, saving of course, Friday, with your frivolity and friskiness 😉

  • heidicohen

    Happy Birthday Spin Sucks! Wow how much useful information can one create over time by just showing up at the page and being generous to your readers and community! Great work to one of my favorite teams in the digital space. Happy marketing (& PR), Heidi Cohen – Actionable Marketing Guide

  • Liz Reusswig

    WOW…11 years! Happy birthday, Spin Sucks!

  • I’m trying to remember when I first found Spin Sucks. I think it was 2008….which is crazy!

    I remember the first time I wrote a guest post, and being so nervous to even ask if you all would consider me and SOOOO excited when you did (what were you thinking?!?). I was beside myself when it actually published! It was about using people’s names when you addressed them and the importance of personalized communication. I searched back and found it, and it’s horrible. I’ll need to rewrite it soon.

    I remember my first #FF feature here. On my birthday, in 2012, which was one of the toughest years of my adult life. And feeling like it was a sign that everything was going to work out and served as a major point of encouragement. It helped me so much and I referred to it often as I made it through that rough year.

    I remember having two fan of the week features on Facebook too, and also being on cloud nine with excitement.

    I was proud to be part of this amazing community then, and now — four, yes FOUR years into being part of the Spin Sucks team, I’m even prouder.

    I’m excited every day to watch us grow and be part of it. Happy Birthday Spin Sucks!

    • Oh, the first blog post. I found mine too. I’m afraid to read it. LOL

      I can relate to being nervous. I couldn’t believe Gini would actually consider something I wrote to publish on the Number One PR blog in the World! I was ecstatic. (Still am every time I see one of my articles published)

      • Oh. I forgot to tell you…we’ve changed our policy and you’re no longer allowed to write for us.

        • Those new international restrictions are such a bummer. Ugh. I’ll really miss your posts Corina.


      • You really only have yourself to blame for your current situation.

  • Edward M. Bury

    Thank you for keeping the dialogue related to ethical, effective and strategic public relations and communications moving forward. Along with the new website, how about some Spin Sucks swag? I could use a new baseball cap. But I won’t ever wear it backwards.

    • Here you go! We don’t have any hats up yet, but I can make one and add it, if you’d like! Just let me know! We’d love to have you represent Spin Sucks with a cap!

    • We also have wine glasses!

      • Edward M. Bury

        Does the price escalate if the item is signed by the real Gini Dietrich?

  • Dawn Buford

    Happy Birthday Spin Sucks!! And a big, BIG thank you to all of our wonderful community, who share so much insight and bring the love every single day. Cheers! xo

  • Kelly Davis

    Happy Birthday, Spin Sucks! Thank you Gini, Laura, Corina, Mike, Jack Bauer and anyone else I may be forgetting or behind the scenes. I’m honored to be able to hang out with the “cool kids” and to be part of important conversations about where our industry is going and where we are taking it. Wishing you many, many more!

    • I’m dying to hear how your first couple of weeks at school have gone!

      • Kelly Davis

        Thanks Gini! It’s going very well so far! In fact, we do a book assignment in one of the courses, so some of my students are reading Spin Sucks and some are reading Marketing in the Round. 🙂

        • Oh, that’s exciting! If you ever need the author to Skype into class for a Q&A, let me know!

  • Happy Blogaversary Guys! Eleven years – wow! I’m getting my 7th anniversary post ready for November. You truly are one of the veterans in the Blogosphere!
    All the best for the next eleven years!

    • Thanks, Lori! Seven years is great, too. Congrats!

  • Miguel Angel Martin

    Happy birthday!! Keep up with the good work!

  • Thanks, Jess!