Spin Sucks GoodiesThere is something I love to do and it’s dream up big ideas.

Erika Heald and I were just laughing about this last night—if I ask to Zoom someone, out of the blue, and I provide them with a bunch of new ideas, they know I was just on a bike ride alone.

Seriously, exercise is one of the very best creative and idea generators.

Of course, I do have to be alone—when I ride with the boys, I don’t think about anything, other than keeping up with them.

So it’s not like I’m coming up with some grand new idea every day. More like a couple of times a month (which, when you look at it that way, is still a lot and probably drives my team crazy).

But there are a couple of ideas I’ve had for at least five years that keep getting pushed to the bottom of the list because, well, time.

That said, as I’ve slowly built a cracker jack team around here, my ideas are finally coming to fruition…including two I’m about to share with you.

But first, if you subscribe to Spin Sucks in your email, you already received these things a couple of weeks ago.

Because you’re special snowflakes.

If you don’t subscribe and you have FOMO (there are many things email subscribers get that never hit the blog or our social channels), you’d better get that done now!

And now, the goodies.

The PESO Model eBook

In 2014, when Spin Sucks was published, the world was introduced to the process we’ve used at Arment Dietrich for years.

(Okay, maybe not the world. We didn’t even hit the New York Times bestseller list. Perhaps it was more like 12,000 readers or so.)

Since then, we talk about the PESO model pretty consistently around here, but it’s come to my recent attention that, although we talk theoretically about it, it’s hard to implement if:

  • You don’t totally understand how it all integrates; 
  • Your superiors think your enthusiasm for integration and results is actually lack of experience (hrumph!); 
  • You’re really good at one of the media types, but not at all four.

Well, I have good news!

The PESO Model: How to Integrate Earned and Owned Media helps you through all three of those issues…and more.

It’s an eBook that talks you through a new definition of public relations, how to integrate content marketing and media relations, and how to measure your results.

You can download it at the link above and be on your merry way.

Of course, if you still have trouble with one of the three bullet points above and need help, we are always willing to lend a hand.

The Thought Leadership SlideShare

There isn’t a single piece of content out there about marketing that doesn’t extol the virtues of thought leadership.

In fact, it’s so prevalent, thought leadership, itself, has become a word most marketers hate to hear.

Test it out.

Tell a marketing friend that you want to be a thought leader and watch his or her eyes roll back into her head.

But, even though most hate it, thought leadership is a very important part of a content strategy in today’s business world.

But what does that really mean?

How can it be effective?

When you have a real expert—someone who truly has something unique to say…and isn’t afraid to say it—and can combine their thoughts with content marketing and media relations, you have a winner!

In The Chemistry of Thought Leadership, Content, and PR, you will learn how to integrate the three to generate qualified leads in the business that will prove PR is an investment…not an expense.

Spin Sucks Readers

Tomorrow, we are going to have one more goodie for our Spin Sucks readers that will take what you learn in these two pieces and begin to round it out.

In the meantime, if you don’t already have the eBook and the SlideShare, download them now and dig into them.

And let us know what you think!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich