We ask people every week in the Spin Sucks Inquisition, and we get really great answers.
We have that down.
But we don’t always just get to complain about the jobs we actually do day in and day out. Because, spoiler alert, we’re not spin doctors.
What sucks about being a communications professional?
Here are a few items from my list.
Social Media Addiction
To be honest, my social media problem doesn’t bother me that much.
Why wouldn’t someone want to start and end their day by scrolling through Facebook or Twitter, checking Instagram one more time, and maybe just a quick little dip into Vine?
I think what’s really annoying about my social media addiction is being made fun of for it.
Just think: There could be a meme out there people haven’t seen. But you and me? We’ve probably seen it.
The Glaze People Get After They Find Out You’re a Communications Professional
If your answer to the question “What do you do for a living?” is nurse, teacher, firefighter, or even insurance agent, there are times when I envy you. Specifically, I envy you every time someone outside the communications industry asks me what I do for a living.
I recently had a conversation with an attorney nearing retirement age in which he asked me not one, but three times, “OK, but… what do you actually do?”
I thought I was telling him, but apparently it can be a difficult concept to understand.
That There is Never Enough Time to Read All the Things
Reading is really important for communicators. It also happens to be my very favorite thing to do. Bonus!
Downside: There’s never enough time to read everything I want to (and feel like I need to read).
This is also known as “content overload.”
Start (obviously) with every post on Spin Sucks (that’s 10 a week). Add in everything the folks on the Arment Dietrich team write elsewhere in any given week.
There are not enough hours!
Communicators and Prospects Who Just Don’t Get it
We’re lucky enough to have awesome clients.
But that’s partly because we weed out a whole bunch of folks who aren’t good fits for us in one way or another. People who think spin, astroturfing, and whisper campaigns are the way to get attention.
And a big reason these tactics continue is because other communicators make excuses for it.
So that’s my short list of Festivus grievances about being a communications professional.
(You didn’t think it would be long, did you? Come on. Look at the people I work with!)