Yesterday was rough. First the food poisoning and then I had to get myself out of the fetal position to get on a plane. As I was carrying my suitcase down the stairs, I fell. I have a GIGANTIC bruise on my rear end so every time I sit, I’m reminded of what a dummy I am. Hoogly moogly. But I’m feeling better! I’m dehydrated and my head hurts, but nothing some Excedrin and water won’t fix!

With that, it’s the Arment Dietrich Facebook question of the week time. Rachael Seda asks, “In the spirit of Halloween, there has been a lot of back and forth discussions about the RIP of the press release. What do you think the future looks like for press releases? How do you use them at Arment Dietrich?”

Watch the video below (or by clicking here) for the answer to Rachael’s question, as well as finding out what I didn’t do this morning. You’ll be amused.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich