Planning: The Good, Bad, and the UglyBy Lindsay Bell

Waiiiiiit a second here.

It’s November?


I seriously can’t believe how fast time is flying by.

You Americans are going to get your super holiday of Thanksgiving madness soon (we thoroughly enjoyed ours back in October—urp!).

Soon, as much as I beg and plead, there WILL be snow.

And, if you haven’t started yet, you’re going to start cracking on some serious planning for Christmas.

Did I say planning?

What a coincidence!

Because planning is our theme for the month of November.

Planning: The Good, Bad, and the Ugly

Here at Spin Sucks and Arment Dietrich, we’re in the midst of some serious planning.

And, I’m not gonna lie, I’m finding it an eye-opening experience.

I didn’t come up through the agency world.

In fact, I spent the better part of my career as a TV producer for the Canadian Broadcasting Corporation, Canada’s public broadcaster (think BBC rather than PBS).

As such, I’ve not been through a process quite this rigorous before.

However, it’s been an incredible experience, and I’m learning tons about margins and revenue forecasting…I’ll let Gini Dietrich tell you that story! LOL!

Let’s just say, in dreamland, I might be a bit of an overachiever.

And while many of you are also working your way through goals and strategies for 2015, this month of planning is slightly broader than that.

We are going to look at planning over all, in it’s many shapes and forms: Planning for a new business year, planning for clients, planning for content production, planning for particular projects, even planning for YouTube.

Coming Up on Spin Sucks

On the blog, you’ll read articles about the aforementioned YouTube planning and learn how to follow through on your plans—it’s one thing to make em’, it’s another thing to execute.

We’ll explore planning for media relations, planning for small business, and even how your yearly planning can affect your internal communications.

That, and much, much more.

Strategy 101—Planning for Success!

Our monthly free webinar series continues at noon EST on Thursday, November 13th, featuring the one and only Benson Hendrix.

Apparently, in certain circles, he’s known as “the loudmouth PR love child of Henry Rollins and Anthony Bourdain,” but I really have no proof of those two hooking up, so for now, consider it a rumor.

One thing that is fact about Benson is he serves as the social media manager for the University of New Mexico, developing and experimenting with the university’s social media and digital content strategies.

His webinar will help you develop your strategy chops, show you how to set goals and objectives, and will outline how you can reach those objectives in a measurable way, with a solid strategy and tactics.

Don’t miss this one.

Author Q&A

Last month, we featured Tom Martin on our author Q&A, and if you missed it, be sure and head over and check out the incredible insights (and some goofing around) shared that day.

This month, on Wednesday, November 19th, at noon ET, we’re excited to welcome Paul Roetzer, author of The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success.

If you’re interested in learning how to build performance-driven organizations that exceed ROI expectations and outpace the competition—and let’s face it, who isn’t?—then make time for this live chat.

Paul is the founder and CEO of inbound marketing agency PR 20/20.

He also appears to be a bit of a rabble-rouser, turning his back on the traditional marketing agency model and starting his own company in 2005, at the ripe old age of 27.

Plus, he’s a fan of Lil Wayne.

Clearly, he’ll fit right in with the Crazies.


I can’t sign off before mentioning meshmarketing, happening this Thursday, November 6th, in downtown Toronto, Canada. I’ll be there, and so will…wait for it…Marketing Profs’ Ann Handley!

Ann will be talking about her latest book, Everybody Writes, and shaking lots of hands. There are a bunch of other great speakers attending as well – including our pal Martin Waxman – and much networking will occur!

If you’re involved in digital marketing and communications, and interested in getting a better handle on how to leverage the power of the web and digital to build your brand and drive sales, then you really shouldn’t miss it.

It’s a one day event, and I even have a handy-dandy 25% discount code for you! Just enter lindsaymesh, when you are registering. It’s that simple.

Ok, back to planning – our lineup so far for November includes a busy blog, an awesome webinar, what I know will be a super fun author Q&A, and with Laura Petrolino in the mix, who knows what the heck else you might get from us this month!

Hang onto your seats folks, it’s going to be a bumpy ride!

Lindsay Bell

Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

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