Gini Dietrich

ReadItForMe Is Cliff’s Notes for Business

By: Gini Dietrich | July 19, 2016 | 
23

ReadItForMe LogoA few years ago, I met Steve Cunningham from Toronto (you know I love my Canadians).

We were both Vistage members so we immediately had that brotherhood in common, but I also was incredibly intrigued by a company he was launching…on the side (as many of us do).

As he told me about ReadItForMe, I was both interested and incredulous.

Why, on earth, would we need books read to us?!

But, at the same time, books on tape (and now through Audible) are strangely popular.

Even snobby me loves a good book on tape while I’m out riding my bike so I decided to check out this idea of his.

At the time, he suggested they use Marketing in the Round to show me how it all works and, of course, I agreed.

How ReadItForMe Works

When you log into your account, you have three options:

  1. Text;
  2. Audio; and
  3. Video.

There also are discussion questions that you can use for a business book club.

And that’s what makes ReadItForMe different: It’s only business books.

It’s the ones everyone says you have to read, but you dread because, let’s face it, not everyone loves to read business books.

Once in your account, you go to the library, scroll to Marketing in the Round, and click on it.

You can listen to the 12-minute podcast, watch the 12-minute video, or download the summary to read on your own.

No matter which method you prefer, in 12 minutes flat, you have a really good understanding of the book and its contents and you can speak intelligently about it.

It’s Cliff’s Notes for business!

Now, after 12 minutes of your life, you have all of the best information about Marketing in the Round AND they recommend other books you may like.

In this case, they recommend Crush It!, Different, Flip the Funnel, and Made to Stick.

A ReadItForMe Offer for Spin Sucks Readers

If you’re one of those people who hates to read business books, or you’re one who says, “Man, I’d love to read that, but I’m just out of time!”, ReadItForMe is for you.

Billed as an executive book summary service, they take best-selling sales, marketing, leadership, and personal development books, and turn them into just 12 minute commitments.

Everyone has 12 minutes they can spare!

Fast forward to last week.

I was chatting with Steve, who I’ve been watching, but haven’t talked with in a few years.

We were catching up on all things personal and business and he mentioned he was transitioning full-time to ReadItForMe.

Super excited for him, I asked him all about it and was probably more nosy than I should have been.

During that conversation, he asked me if I thought all of you would be interested in a membership to the service.

Uh, yes!

know some of you would love, love, love to have books read to you.

So here is what he has offered: For $250, you can have a lifetime membership to ReadItForMe.

Normally, they charge $299 for one year.

As well, if you have Audible, you pay $179.40 for a full year and can “read” only one book per month.

Steve is giving Spin Sucks readers full and lifetime access to ReadItForMe for $250.

That’s it.vistag

One payment and you’re in forever and ever and ever and can get summaries on hundreds of books as often as you like.

#AllTheBooks!

Want to spend 12 minutes every day?

Done.

Want to spend 12 minutes every week?

Done.

Want to spend 12 minutes every month?

Done.

Heck, if you want to spend 36 minutes every day, you can “read” three books.

Imagine how well read you’ll be if you read three books every day!

It’s totally up to you.

The only catch (and there is one catch) is that he’s leaving this offer open only until Monday.

So think about it, but don’t take too long.

Don’t worry! I’ll remind you.

In the meantime, if you have questions about the service or which books are already in there, let me know in the comments and I’ll dig into my account for you and find out.

Yay! Books! Yay!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

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