Joel Roberts

Five Barriers to Sustainable Business Growth

By: Joel Roberts | July 18, 2016 | 
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Five Barriers To Sustainable Business Growth

There are many barriers that may keep a business from sustainable growth, which are usually different for smaller and larger businesses, based on the level at which they compete.

There are five things which are going to uniformly prevent any business from growing.

Here we take a closer look at each one.

Lack of a Sustainable Business Growth Model

Without a doubt, this is one of the major issues which will prevent a wide range of companies from reaching sustainable business growth.

The first thing you’ll need to understand is that a successful business model is the cornerstone of your entire enterprise.

If you lack a successful business model, you won’t be able to reach your long-term potential, and it’s highly likely you are either going to fail or stay in the same place.

Coming up with a successful business plan may be easier said than done.

However, most company or product-generated revenue streams can be successfully added into the frame of a known business model, even in our ever changing business environment.

Dysfunctional Dynamics Within the Team

Lack of proper dynamics is dangerous and another uniform barrier that will prevent any size company from properly growing and reaching further.

This should be the primary focus of the HR department during the recruiting and hiring process, but it is important to note HR should work in conjunction with leadership to determine who best fits the company and the team.

If the company has no HR department, then this should fall to the managers or the owner.

Misinterpretation of the Dynamics of the Market

Identifying fluctuations and being able to take advantage of them is absolutely mandatory for sustainable business growth.

Failing to do this, or misreading the same, is not only going to slow down your business growth, but it’s capable of destroying your entire business model.

You must make sure the tendencies and dynamics of the market are properly read through and taken advantage of.

Improper Talent Management

Weak or unclear positioning is going to have a detrimental influence on your business.

You need to identify and promote talent while it is relevant.

In this regard, you’ll be able to rely on competent employees who are capable of getting the job done well and done well.

This boosts the effectiveness of the staff and the company.

If you fail to identify and promote talent, you risk having the opposite result.

Unclear Business Growth Planning

Planning for business growth is just as important as achieving it.

If you fail to plan for business growth, what your company has already achieved will eventually begin to slide.

This is why you must implement the right techniques that will ensure your business plan is viable.

These are just some of the things that may prevent your business from reaching its fullest potential.

To successfully grow your business, you must review, evaluate, and clear these hurdles.

image credit: shutterstock

About Joel Roberts


Joel Roberts is an account manager and a project management author for more than 12 years, working on Seavus’ Project Viewer and PrimaveraReader – standalone viewers for team members who only need to view and analyze project plans. Passionate by ideas and innovation management, Mind Mapping expert with numerous mind maps created and used as templates. Her articles have been featured more than a dozen project management and business websites.

  • Laura Petrolino

    Great overview. I love how heavily you focus on team and talent. The best business in the world will fail, without the right team. Not just at the c-level, but throughout.

    Also, this: If you fail to plan for business growth, what your company has already achieved will eventually begin to slide.

    So often you see businesses come to quick, early success…which causes them to be overwhelmed and not prioritize future growth. They get stuck in the triage and constant emergency of “running” a business…to take time to “grow” a business. A business owner must get out of triage mode and look ahead (and to do that…they must have a team to support them…circling it back)

  • Corina Manea

    Just like Laura, I strongly believe having the right people in the right jobs is key to the success of any business.

    Business owners cannot do everything themselves. As soon as they understand they need to surround themselves with the right talent, they will be able to focus on growing the business.

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