I met Carol Roth last year and immediately loved her. She’s smart, fiercely independent, and tells it like it is. What you see is what you get with Carol and it makes her even more lovable. As a friend, she’ll tell you if you have spinach in your teeth or a booger hanging from your nose, but she’ll also tell it to you as a would-be entrepreneur or business owner.

And that’s her claim to fame.

Carol is an investment banker turned business advocate. She works with companies the size of mine and all the way up. And the advice she gives is always the same: Frank and honest.

She’s written her new book, The Entrepreneur Equation, that way…in a very special Carol way. It’s a book I wish I’d had six years ago, when I was contemplating organizing a business structure and hiring a team.

It’s not often you come across a book (or a person, for that matter) who will tell you exactly what it’s like to run a business. For those of you who dream of working for yourself, this is a must read. It will dispel some of those not-living-in-reality ideas you have (kind of like John Falchetto has done for me about moving my business to Italy) about running your own business.

If you’re thinking about going out on your own, you’re just starting a new business, or you’ve been in business for yourself for a long time, this book is for you. If you never to plan to work for yourself, this book is not for you.

She claims to be a recovering toy addict, but you’ll see in the video, I’m not so sure she’s recovering.

And with that is my review of The Entrepreneur Equation… (click here if you can’t see the video in your RSS feed).

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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