eBooks are all the rage right now. Some are free and some come at a price.

Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook.

Because of that, there are three premium eBooks I want you to consider this week: “The Parables of Business,” “Social Media 4 Direct Marketers,” and “Use Interviews to Increase Your Blog Traffic.”

Why premium eBooks, you ask? Well, for one, I recommended a whole bunch of free ones earlier this year. And, because as Erica Allison says, if you want me to play, please ask me to pay.

So I’m asking you to pay for these three books. All three won’t be applicable to everyone, but the hope is you’ll find one you will really enjoy.

The Parables of Business

It won’t come as a surprise to you that one of my favorite bloggers is Danny Brown (no matter how badly I want to beat him in all of the blog listings, I actually do like him a whole bunch).

His first premium eBook, The Parables of Business, lives up to expectations. A few months ago, Danny introduced storytelling into his blog writing and, his practice there, has led to stories about business.

It provides lessons about knowing your audience, creating your unique selling proposition, building your brand, determining your potential, and more. But they’re all told in stories that are easy to relate to and fun to read.

This book is for you if you’re an entrepreneur, an intrapreneur, or thinking about starting your own business. It’s $15.

Social Media 4 Direct Marketers

Deb Ellis has written Social Media 4 Direct Marketers, a 90 page book specifically for direct marketers and your use of social media. It is full of case studies of how companies are integrating traditional direct marketing with social media. These case studies are some I’ve not seen around the web; she really did her homework.

On top of that, she has debunked some myths and outlined the process for marketers to integrate effectively.

This book is for you if you run a business and do your own marketing or in a marketing job, in some capacity. It is $9 and includes inclusion in a LinkedIn group, which provides a forum for you to work with and brainstorm with other marketers.

Use Interviews to Increase Your Blog Traffic

I met Tim Jahn in the very early days of social media. He was just out of college, motivated, and extremely driven…and he had this idea to introduce Chicago entrepreneurs to the rest of the world through videos.

His series, called Beyond the Pedway, has risen from local Chicago entrepreneurs to high-profile and, even, famous business leaders around the world. Using technology, he’s been able to get access to anyone and everyone and brings you those in-depth interviews weekly.

Taking the success he found with these videos, he wrote, Use Interviews to Increase Your Blog Traffic.

Tim shows people like to both be spoken about, and share where and when they’re spoken about. So video interviews are a win-win all round – but only when done properly.

His book provides tips and pointers for doing interviews correctly, in order to build your blog traffic. It’s $19.



Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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