It’s Facebook question of the week time! I always want to write “Clap! Clap! Clap!” when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.” when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began.

Wow. That was quite a tangent. Note to self: Stop reading Nitty Griddy.

It is Facebook question of the week time and this week’s question comes from Ces Guerra. Ces is not only a good friend of mine, but also the author of Pill Pushers, which is on its way to the big screen. I’m including his question now, and putting it in writing, so that when he makes it big, he’s constantly reminded that I liked him way before he was a big deal. Well that, and, he says something incredibly kind about me in his question (which is very uncharacteristic).

He asks:

So, I’ve been around quite a few CEOs during the last week. I’ve observed Gini in her role as CEO of Arment Dietrich the past couple of years and appreciate her leadership, creativity and pursuit of excellence. And, because I respect Gini’s opinion so much, I was wondering what her thoughts are on the two most critical roles for a CEO or what two words she would use to describe the model CEO the best and why?

I give you my two qualities in the video below (if you can’t see it in your reader, click here and it’ll magically appear). But, because I’ve only worked for one CEO in my entire career, I’d love to hear your answers to Ces’s question. What are some of the good qualities of the CEOs you’ve worked for and what are some qualities you wish they had? And yes, my team can answer too because I’m curious to know what they’d like me to work on!

Oh, before you go, don’t forget to head over to the Arment Dietrich Facebook wall to ask a question you’d like highlighted here.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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