Your Career in PR: Why Working with the Right Company MattersI have a confession to make: I had an entirely different post prepared for you today when I realized what happened.

What, you ask?

Two years of Spin Sucks happened!

On Sunday , I celebrated two years since joining Gini Dietrich and the fabulous teams at Spin Sucks and Arment Dietrich.

Any other article suddenly paled compared to writing about…me.

See Laura Petrolino’s influence here?

Seriously though I can’t believe it’s been two years already.

You know what they say, time flies when you’re having fun.

On that note, I want to share why it’s so important for your career in PR or your PR business to work with the right company.

Your Career in PR = Leadership

Let’s start with one of the most important aspects: The leadership.

Working with the right leadership allows you to nurture and grow your career in PR.

You will feel more invested in the company and willing to do more.

Not only that, you will find yourself looking for solutions and come up with ideas beyond your job description.

The right leadership team will help you grow as a PR professional.

When people feel appreciated and valued for their work, they do more—way beyond their job description.

They feel part of the company, they feel their work matters, they feel they belong.

That leads to an unshakeable connection with the company and its leadership team.

When you have your own PR business and work with the right clients, you will feel part of their team, not a contractor.

You will feel more invested in helping them succeed and do everything in your power to make it happen.

Your Career in PR = Culture

With the right leadership comes the right culture.

In a company where people feel part of the culture, they help nurture and grow it.

It doesn’t stop there, you feel so good about your company’s culture you start telling others about it, outside the office walls.

You become a brand ambassador for your own company without knowing it.

All because you love your work, your company, and the culture you get to work in every day.

If you’re lucky enough to start your career in PR in such a culture, it will change the way you see your job, business, and career forever.

The right culture is all about fostering diversity and inclusion.

It’s all about building the right team.

Your Career in PR = Team

Speaking of team, when you work with the right company, whether as an employee or as a client, collaboration is in the air.

There are no “corporate” fights or undermining.

Everybody works for the same, big goal to help the company succeed.

And that’s the best you can ask from your team.

When you’re part of the right team, you don’t wait to be asked to do things, you jump up at the opportunity to help a colleague.

You get involved beyond your to-do list and learn new things in the process.

There is something priceless when a team gets together for something bigger than themselves.

I’ll go back to inclusion.

You will feel part of the success of your company.

You feel your contribution no matter how big or small made a difference in the bottom line.

Who doesn’t want that from their job or business?

Back to… Me

When Gini Dietrich asked me two years ago, while being a freelancer, if I could help with social media for some of Arment Dietrich’s clients, I was like, “Heck yes!!”

But let me back up a little.

Imagine reading the world’s number one blog on PR and digital marketing for more than four years, day after day after day.

Imagine the anxiety when hitting the refresh button while waiting for a new article to be published.

Imagine commenting on said blog and having the owner and the person you consider your virtual mentor answer you directly.


A dream come true.

It’s been two years since then, and I honestly don’t know when the time flew by.

Project after project, the privilege to talk with you here, on the blog, and on the Spin Sucks social channels has been one of my favorite perks of the job.

The moral of the story is your dream whether for a career in PR or launching your own PR business can come true.

If you’re truly invested in what you do, if you truly love your work and don’t stop until you give the best, if you don’t quit no matter how hard it gets, you will be successful.

More importantly, you can define what success means for you: A new position in the same company, a higher paycheck, the chance to work with people you admire, landing your dream client, etc.

Whatever it is, it’s up to you.

The Spin Sucks Team

In my professional life, back in Romania and in Spain, I did not find a team such as Spin Sucks.

People helping each other succeed, not taking credit for themselves, but allowing others to be in the spotlight.

The dedication and passion for the work and simply doing a great job.

Everything you see here, on the blog, is what we live and breathe every day behind the scenes, in the trenches.

Same values, same mission, same vision.

And it all comes down to the leadership Gini instilled.

Because it starts with her.

That ladies and gentlemen is, in my books, working with the right leader, team, and company.

Corina Manea

Corina Manea is the chief community officer at Arment Dietrich, an integrated marketing communications firm. She works directly with Spin Sucks students and writes for the award-winning PR blog. She also is the founder of NutsPR. Join the Spin Sucks  community!

View all posts by Corina Manea