Want to use PESO in your work, presentations, client solutions, or across your enterprise? You’ll need a license.
The PESO Model® isn’t just ours—it’s ours together. Since the day we created it, thousands of marketers, communicators, educators, and enterprises have used PESO to modernize their work, prove their value, and raise the standards of our industry.
Licensing is how we keep that momentum going. When you’re licensed, you’re part of the official PESO community—a network of professionals, educators, and organizations who are committed to doing this work the right way.
Licensing
The following types of PESO Model licenses are available
This isn’t only about Spin Sucks. It’s about elevating the profession—demonstrating that, like any creator, we can all protect, professionalize, and benefit from the intellectual property we bring to the world.
Educational Use
Sharing ideas keeps the profession sharp. Students, bloggers, and researchers can reference PESO freely—as long as they credit the source. Use PESO in papers, articles, videos, podcast episodes, or presentations with attribution and a backlink, and you’re good to go.
Academic Licensing
When PESO is taught in the classroom, we want students to get the real thing. That’s why we provide free licensing for accredited universities and colleges, with the expectation that professors hold PESO certification and align to our recommended curriculum. Students also have a path to certification, so they graduate with skills that give them an edge.
Professional Licensing
PESO is a differentiator for consultants, agencies, trainers, and in-house teams. A professional license allows you to use PESO in client engagements, workshops, lead magnets, sales materials, and corporate programs while ensuring the quality of delivery. Trainers must be certified because credibility is the whole point.
Enterprise & Association Licensing
If you’re embedding PESO in a platform, integrating it into a member program, or running large-scale events, you’ll need an enterprise or association license. These are custom partnerships that protect PESO’s integrity while amplifying your effectiveness. Co-branded resources, certified instructors, and official alignment with the PESO community ensure everyone wins.
Breakdown
Educational Licensing
Perfect For
Students, bloggers, and researchers.
What You Get
Reference PESO in non-commercial work—student projects, blog posts, research papers, or conference presentations—with attribution and a backlink.
Certification Required?
No certification is required.
Investment
Free, with attribution and backlink.
Breakdown
Academic Licensing
Perfect For
Universities, colleges, and accredited programs.
What You Get
Free institutional license to teach PESO, with professors certified and curriculum aligned to ensure quality instruction.
Certification Required?
Yes—professors must be certified; student certification program available.
Investment
Free, with reciprocity.
Breakdown
Professional Licensing
Perfect For
Consultants, agencies, corporate teams, and trainers.
What You Get
Permission to use PESO in client work, internal trainings, or paid programs. Maintains credibility and alignment with official standards.
Certification Required?
Yes, certification is required.
Investment
Customized based on scope of use.
Breakdown
Enterprise & Associations Licensing
Perfect For
Enterprises, associations, nonprofits, publishers, and SaaS providers.
What You Get
Custom agreements to embed PESO in platforms, member programs, events, or large-scale initiatives. Includes attribution, certified instruction, and co-branded resources.
Certification Required?
Yes, certification is required.
Investment
Customized based on scope of use.
FAQs
Yes, with an educational license, you can. This is ideal for students writing papers, bloggers who cite their sources, researchers who include PESO in their work, and anyone who wants to reference the model in presentations or casual educational contexts.
It grants full permission to use the official PESO Model graphic in student projects, blog posts, research papers, citations, and conference presentations. You’ll receive a downloadable, non-editable graphic with proper attribution included. a downloadable, non-editable graphic with proper attribution included.
That’s OK! The PESO Model is an operating system, not a checklist. Most programs start with owned, then layer in shared and earned. Paid is an accelerator you add once you see a signal on what’s working. Ideally, you’ll work with the team that does do paid media to amplify your top-performing content.
Integrated Marketing Communications (IMC) is a philosophy—“let’s coordinate what we say across channels.”
The PESO Model is the operating system that makes that promise real. It provides a repeatable way to integrate paid, earned, shared, and owned media, so they reinforce one another instead of operating as disconnected tactics.
Where IMC asks, “Are we aligned?”, PESO asks, “What owned asset are we publishing, how will shared distribute it, which earned opportunities will compound it, and how will we use paid to scale what’s already working?”
It also bakes measurement into the workflow, so success isn’t just consistency of message; it’s outcomes tied to the business (authority, demand, pipeline, and retention). In short, IMC is the why of integration; the PESO Model is the how.
Legally, you can’t use PESO if you’re not licensed. Depending on your use, we offer licenses that range from free to…one billion dollars. Please contact us to determine the appropriate license for your organization.
Yes, yes, yes, yes! The brilliant thing about the PESO Model is that it scales for organizations of any size, with any budget, targeting any audience, because it’s an operating system, not a checklist. It will maximize your marketing and communications efforts by making every channel work smarter, not harder – delivering tangible business outcomes in language the C-suite will understand.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.