Subscribe

Stay Smart With Spin Sucks

Join 100,000+ marketers and communicators who stay abreast of an ever-evolving PESO Model.

By subscribing you agree with our Privacy Policy.

Get in touch

support@spinsucks.com
P.O. Box 13013,
Chicago, IL

placeholder

How Do I Split My Marketing Budget?


Marketing | October 21, 2010

Coming to you from vacation, the Arment Dietrich Facebook question of the week comes from Ann Manion. Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met” her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71), but also at her ability to take on some risk and try new things. She saw the video a couple of weeks ago on how to budget social media and asked us to take it a step further…she asks, “how do I split my marketing budget?”

The answer is in the video which you can view below or by clicking here.

Do you agree with our breakdown? Or would you recommend something differently for Ann?

author avatar
Gini Dietrich
Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.
Gini Dietrich headshot.

Gini Dietrich

Founder and CEO

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. She also holds “legend” status on Peloton.

Related Posts

We’re biased, but we think this is the most practical and insightful marketing, communications, and entrepreneurship blog anywhere!

Ready to Learn More?

Reach out. We’re here to help. Email us at support@spinsucks.com.