I consider myself pretty savvy when it comes to communication, marketing, and technology, but the idea of podcasting a book is new to me. So, after Joe, Martin, and I talked on InsidePR about Terry Fallis and his new book, I did some research on how to podcast a book.

Turns out, I’m not the only one who hasn’t considered this opportunity. There is very little to be found on how to podcast your book. BUT! I did find 10 steps on how to podcast a book from Grammar Girl and Scott Sigler that I thought you’d find interesting because, well, I did.

  1. Finish your book. Don’t try to podcast while you’re writing it.
  2. Edit your book.
  3. Record an entire test episode for practice.
  4. Record the entire book.
  5. Publish a new podcast every week. If you record the book first, you’ll be consistent and have material every week until the book is finished.
  6. Post four episodes before promoting so you can hook listeners in on their first visit.
  7. Promote, promote, promote!
  8. Create an audio promo.
  9. Promote with social media.
  10. Keep writing and podcasting!

It’s pretty interesting to hear how Terry was able to secure an agent, a publisher, and a book tour by podcasting his first book. Listen to the June 23 episode of InsidePR here.

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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