Gini Dietrich

So You Work from Home AND Homeschool. Now What?

By: Gini Dietrich | March 19, 2020 | 
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For all of you parents who suddenly find yourself having to work from home AND homeschool, Gini Dietrich has some advice and a reminder: do the best you can... Read More
Deirdre Breakenridge

The Road to the FEEL Model and FEEL First Communications

By: Deirdre Breakenridge | March 18, 2020 | 
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The FEEL Model helps us communicate with audiences in a way that demonstrates passion, empathy, and an understanding of people's needs. Deirdre Breakenridge explains how... Read More
Gini Dietrich

So You Suddenly Work from Home. Now What?

By: Gini Dietrich | March 17, 2020 | 
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Your new normal is to work from home, but you have to do it on top of kids and/or spouses or partners home, too. Or without any human interaction. Gini Dietrich has several tips on how to survive... Read More
Laura Petrolino

Good News Stories for When You Don’t Want to Read About COVID-19

By: Laura Petrolino | March 16, 2020 | 
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Tired of reading endlessly about the pandemic. We've got you covered with good news stories to brighten your day... Read More
Laura Petrolino

PESO Model Certification: Your Questions Answered

By: Laura Petrolino | March 13, 2020 | 
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The PESO Model Certification is the answer to every communicator's need to be able to execute a fully integrated program—and measure results. Laura Petrolino has more... Read More
Gini Dietrich

The PESO Model Certification

By: Gini Dietrich | March 12, 2020 | 
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The PESO Model Certification from Spin Sucks and S.I. Newhouse School for Public Communications at Syracuse University is available. Gini Dietrich has the details on how to get yourself certified... Read More
Rik Haslam

News Media Are In Uncharted Waters—Where Do We Go From Here?

By: Rik Haslam | March 11, 2020 | 
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National and local media have been hollowed out. Distrust in social networks is on the rise. Rik Haslam offers a perspective on how news media can rebuild trust... Read More
Gini Dietrich

The Newly Refreshed PESO Model Graphic and Process

By: Gini Dietrich | March 10, 2020 | 
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Introducing the newly improved PESO model graphic and process, and official certification that are now available to help communicators evolve their careers. Gini Dietrich describes the changes and how you can build your own PESO model program... Read More
Laura Petrolino

Why Female Communicators Need to Have—and Be—Mentors

By: Laura Petrolino | March 9, 2020 | 
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Women need women to succeed. Women mentors are more important for female communicators now than they've ever been. Laura Petrolino explains why and how you can help. ... Read More
Martin Waxman

Spin Sucks AMA: Serena Ehrlich on Visual Storytelling Essentials

By: Martin Waxman | March 6, 2020 | 
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In a mobile-first world, visual storytelling is a communications essential. Our next #SpinSucksAMA features Serena Ehrlich sharing visual storytelling strategies, tips, and tools. ... Read More