Garrett Moon

Three-Step Framework to Find Your Competition-Free Content Niche

By: Garrett Moon | February 14, 2018 | 
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When you create content that is wildly interesting to your target audience in a way no other company could, you have created competition-free content. Garrett Moon describes why this approach is akin to a blue ocean strategy

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Gini Dietrich

Be More Productive Every Day with These Eight Tips

By: Gini Dietrich | February 14, 2018 | 
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Being more productive every day means getting rid of the distractions and sticking to a schedule that allows you to get everything accomplished

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Wendy Glavin

Six Ways Digital Marketers Can Instill Lifelong Learning

By: Wendy Glavin | February 13, 2018 | 
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Digital marketers must keep evolving. Those who help create and innovate through lifelong learning of new data and tech skills will have a competitive edge. Wendy Glavin has six tips on staying ahead and evolving with our industry

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Gini Dietrich

The Words and Behaviors that Undermine Leadership

By: Gini Dietrich | February 13, 2018 | 
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You may have a title that commands respect, but the way you communicate and behave may undermine your leadership. Consider these words and behaviors when you interact with your teams

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Shane Barker

The Most Common Tips and Mistakes of Influencer Marketing Campaigns

By: Shane Barker | February 12, 2018 | 
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Influencer marketing is all the rage, but most brands pay for influence, not action. Shane Barker outlines the common tips and mistakes in most campaigns

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Laura Petrolino

How Do You Respond During an Emotional Crisis?

By: Laura Petrolino | February 12, 2018 | 
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You know what to do when your organization faces a crisis, but how about when you face one yourself? Build your emotional crisis plan with these steps

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Gini Dietrich

Gin and Topics: A Special Super Bowl Edition

By: Gini Dietrich | February 9, 2018 | 
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It's a special Super Bowl edition of Gin and Topics, featuring the favorites of the Spin Sucks community. If you missed one or all—they're here for you now!

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Mike Connell

The Big Question: What Are Your Most Valuable PR and Marketing Skills?

By: Mike Connell | February 9, 2018 | 
2
There are prototypical skills attributed to PR pros, but Mike Connell wants to know what makes you really good at it. What are your most valuable PR and marketing skills

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Richard Jenkins

Put an End to Boring Content by Using Emotional Storytelling

By: Richard Jenkins | February 8, 2018 | 
4
We're all advised to use emotional storytelling in our content, but how many truly know how to do that? Richard Jenkins provides concrete examples and tips

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Gini Dietrich

Are You Overservicing Clients? Here Are Four Ways to Break the Habit

By: Gini Dietrich | February 8, 2018 | 
8
Overservicing clients is hard not to do, but it's destructive both to the business and to the client. Here are 4 ways to break the habit

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