Gini Dietrich

Gin and Topics: Who Steals a Cheese Grater?

By: Gini Dietrich | September 14, 2018 | 
Watch a news interview with a man whose cousin robbed him blind, along with a list of everything he stole. That and more on this week's Gin and Topics... Read More
Mike Connell

The Big Question: How Do you Motivate and Inspire Your Team?

By: Mike Connell | September 14, 2018 | 
This week's Big Question focuses on inspiration and motivation. Mike Connell wants to know what inspires you? Your team members? #SpinSucksQuestion... Read More
Ken Jacobs

Executive Coaching: How to Find the Right Coach for You

By: Ken Jacobs | September 13, 2018 | 
Ken Jacobs explains the differences between consulting, mentoring, and executive coaching AND gives you tips on finding the right coach for you... Read More
Gini Dietrich

Advice to Those Who Want to Build a PR Firm

By: Gini Dietrich | September 13, 2018 | 
So you want to build a PR firm? It's not as easy as one would think and, while the barrier to entry is low, scaling a business takes expertise and patience... Read More
Edyta Kowal

Is This the Most Exciting Time Ever for Communicators?

By: Edyta Kowal | September 12, 2018 | 
The communications industry has certainly been toppled on its head in the past decade, which makes Edyta Kowal this the most exciting time for communicators... Read More
Gini Dietrich

How to Use Paid Media in Your Communications Program

By: Gini Dietrich | September 12, 2018 | 
Most communicators skip the paid media part of the PESO model, leaving it to their advertising brethren. But Gini Dietrich makes a case for keeping it under one umbrella... Read More
Julia Carcamo

Hit the Jackpot by Evolving Your Guest Experience

By: Julia Carcamo | September 11, 2018 | 
Guest experience can certainly be a brand differentiator, but as Julia Carcamo explains, it needs to more than just an ad. She has a five step process for success... Read More
Gini Dietrich

Join Us in Celebrating the Spin Sucks Birthday!

By: Gini Dietrich | September 11, 2018 | 
It's the 12th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results, to date, and what a blog does as a pre-teen... Read More
Sandy Pell

Video Length: How Long Should My Video Be?

By: Sandy Pell | September 10, 2018 | 
According to recent research by Vidyard, video length depends on its use. Find out where your marketing videos fall...and how long they should be... Read More
Laura Petrolino

Inside Out: How Organizational Culture Drives Customer Service

By: Laura Petrolino | September 10, 2018 | 
Customer service problems? Look inside your organization for the problem first. Learn how to create an organizational culture that drives exceptional customer service. ... Read More