Gini Dietrich

AMA: The Risks to Communicators Among the Recent Short Squeeze News

By: Gini Dietrich | January 29, 2021 | 
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The recent short squeezes from a subreddit called WallStreetBets is creating havoc for the financial industry. In this week's Spin Sucks AMA, Gini Dietrich talks you through what it means for you, as a communicator, and also tries to fold a fitted sheet... Read More
Gini Dietrich

14 Cognitive Biases Which Affect Your Communications Plan

By: Gini Dietrich | January 28, 2021 | 
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It's interesting to think about how our biases affect how we do communications planning. Gini Dietrich helps you understand what you innately know—and how it translates to the work you do... Read More
Gini Dietrich

What CEOs Expect of Marketers When It Comes to Results

By: Gini Dietrich | January 26, 2021 | 
0
According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. Gini Dietrich details what that means for you—and what to do about it... Read More
Gini Dietrich

AMA: How Do I Convince Leadership to Create Content?

By: Gini Dietrich | January 22, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "How do I convince my leadership to create content?" She also trims her bangs for an all-around good time... Read More
Gini Dietrich

Content Creation: How to Create Your Content Plan

By: Gini Dietrich | January 21, 2021 | 
11
In this article, Gini Dietrich shows you how to create a content plan that uses technology and data to build what's most effective for your audiences... Read More
Gini Dietrich

The State of Business Podcasting In 2021

By: Gini Dietrich | January 19, 2021 | 
0
Gini Dietrich talks about business podcasts—whether or not you should have one and, if so, how to construct it so you don’t sound like everyone else. ... Read More
Gini Dietrich

AMA: What Do We Need to Do to Optimize Beyond Google?

By: Gini Dietrich | January 15, 2021 | 
0
On this week's AMA, a viewer asked, "What do we need to do to optimize beyond Google (e.g. Bing, DuckDuckGo, Yahoo, etc.)?" Kyle Akerman has all the answers. ... Read More
Gini Dietrich

Is Elon Musk Disrupting the PR Industry By Ignoring the Media?

By: Gini Dietrich | January 14, 2021 | 
0
Is Elon Musk disrupting the PR industry by ignoring the media? Or is this just another narcissistic, ego-driven move by a "visionary" who seems to be able to get away with it... Read More
Gini Dietrich

How Our Biases Affect Our Communications Plans

By: Gini Dietrich | January 12, 2021 | 
0
Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More
Gini Dietrich

Why Communicators Must (Finally) Embrace the PESO Model

By: Gini Dietrich | January 5, 2021 | 
59
The PESO Model—paid, earned, owned, and shared media—serves as an integration tool for communicators. Gini Dietrich shows you how to you use it, what to measure, and more... Read More