Whitney Danhauer

The Spin Sucks Community AMA Featuring Talkwalker

By: Whitney Danhauer | February 27, 2019 | 
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Albane Flamant from Talkwalker answers questions about influencer marketing and influencer relations, in this edition of the Spin Sucks Community ... Read More
Gini Dietrich

How to Walk the PESO Model Walk

By: Gini Dietrich | February 27, 2019 | 
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The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Gini Dietrich describes how to walk the PESO model walk... Read More
Martin Waxman

Micro-Moments in Mobile Communications

By: Martin Waxman | February 26, 2019 | 
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The shift to mobile communications means understanding micro-moments and how to create big ideas for the small screen. Martin Waxman gives us strategies and tips... Read More
Gini Dietrich

Scaling an Agency: What You Need to Know

By: Gini Dietrich | February 26, 2019 | 
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Scaling an agency sounds good on paper, but it's a very challenging thing in real life. Gini Dietrich has some advice on how to have your version of success... Read More
Kevin Gardner

How Technology Can Improve Business Efficiency

By: Kevin Gardner | February 25, 2019 | 
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It may sound cliché, but it is definitely true. Technology is the future for everything. While some organizations may be apprehensive about changing their operations. Kevin Gardner explains why doing so is beneficial... Read More
Laura Petrolino

Eight Customer Retention Strategies to Grow Your Business

By: Laura Petrolino | February 25, 2019 | 
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These eight customer retention strategies will grow your business, reduce customer churn, and keep your best customers active, engaged, and loyal. Laura Petrolino explains how. ... Read More
Gini Dietrich

Gin and Topics: Watch Celebrities Narrate a Makeup Tutorial

By: Gini Dietrich | February 22, 2019 | 
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On this week's Gin and Topics, watch Chris Pratt and Will Arnett narrate a makeup tutorial, see baby gorillas with Ellen, and lots more fun!... Read More
Whitney Danhauer

Spin Sucks Question: How Do You Define the Value of PR?

By: Whitney Danhauer | February 22, 2019 | 
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The value of PR can be a bit difficult to measure when it comes to value, and being in an industry that is constantly changing certainly doesn’t help the matter. This week, in the #SpinSucksQuestion, Whitney Danhauer wants to know how you measure the value of ... Read More
Whitney Danhauer

Why Creativity is Important in B2B Content Marketing

By: Whitney Danhauer | February 21, 2019 | 
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Just because the product or service you're selling isn't exciting doesn't mean the content you produce for it has to be boring. Whitney Danhauer gives us some tips and tricks to spice up our B2B content marketing... Read More
Gini Dietrich

Offsite Content Marketing: Four Tactics to Reach New Audiences

By: Gini Dietrich | February 21, 2019 | 
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While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares four tactics to reach new audiences... Read More