Gini Dietrich

Narcos Proves the Perception of a PR Firm is Not Good

By: Gini Dietrich | November 4, 2015 | 
The fourth episode of season one of Narcos, the narcos hire a PR firm to help fight extradition. But the show proves the perception issue the industry faces... Read More
Janice Cuban

The Emoji-fication of Marketing Must Stop

By: Janice Cuban | November 3, 2015 | 
The emoji is taking over the world...and not in a good way. Janice Cuban warns us to beware because hieroglyphics are used for those who can't read and write... Read More
Gini Dietrich

Is the REI Black Friday Announcement Just a PR Stunt?

By: Gini Dietrich | November 3, 2015 | 
REI announcing they'll be closed on Black Friday *might* have been a PR stunt, but it works really well. Here's why it works for them and no one else... Read More
Laura Jonson

Five StumbleUpon Tips You Didn’t Know

By: Laura Jonson | November 2, 2015 | 
Though we don't need another social network, author Laura Jonson makes some great points about how to use StumbleUpon to drive qualified website traffic... Read More
Laura Petrolino

Three Components of Employee Satisfaction

By: Laura Petrolino | November 2, 2015 | 
Employee satisfaction is crucial to creating a successful and motivated team. Laura Petrolino lays out three important components for satisfied employees... Read More
Gini Dietrich

Gin and Topics: It’s All Hallows’ Eve

By: Gini Dietrich | October 30, 2015 | 
On this week's Gin and Topics, we celebrate Halloween with not one, but two great videos...and it's time for some snow, to support our young girls, and more... Read More
Christopher Whitcomb

Never Just Check the Box: A Media Relations Rule

By: Christopher Whitcomb | October 29, 2015 | 
Media relations gets harder and harder as we compete for more and more attention. Christopher Whitcomb has two tips that will help you stand out... Read More
Whitney Danhauer

Reading and Writing Fiction: An Author’s Story

By: Whitney Danhauer | October 29, 2015 | 
It's no secret fiction can help you become a better writer. You should read it and write it and do it again. Whitney Fay has a real-world examples to share... Read More
Norma Maxwell

How to Build Great Relationships in Business and in Life

By: Norma Maxwell | October 28, 2015 | 
How we do business + relate to people is worlds apart from pre-Internet days. The good news is building great relationships is not difficult. Here's how... Read More