Gini Dietrich

The PR Model is Broken and it’s Up to Us to Fix it

By: Gini Dietrich | October 21, 2015 | 
The PR agency model is broken, but it can only be fixed if clients require more and agencies do more. This is a challenge to both sides to fix the issue... Read More
Christy Marion

Five Things to Avoid When Pitching the Media

By: Christy Marion | October 20, 2015 | 
Media relations isn't easy: You're pitching the media every day, all day. But there are certain things that will make you a success, such as avoiding these... Read More
Gini Dietrich

Eight Social Media Tactics Designed for Big Return

By: Gini Dietrich | October 20, 2015 | 
Though social media is entering its teen years, there are organizations that have not yet adapted it across every discipline. Try these eight things... Read More
Colleen Reese

Real Talk About PR Pitches

By: Colleen Reese | October 19, 2015 | 
Marketing is becoming advertising is becoming PR is becoming marketing. The lines continue to blur and we all are playing in each other's sandboxes... Read More
Laura Petrolino

How to Deal with Failure in Four Steps

By: Laura Petrolino | October 19, 2015 | 
Laura Petrolino explains how to deal with failure in four steps, why it means you're pushing your limits, and why it's necessary for success in business... Read More
Gini Dietrich

Gin and Topics: #FlyTheW

By: Gini Dietrich | October 16, 2015 | 
To be fair, this episode of Gin and Topics has only one Cubs video in it, but we're about to play in the NLCS! Go Cubs Go! That and four other videos... Read More
Tom Shearman

How to Use Outreach Outside Your Niche for SEO Success

By: Tom Shearman | October 15, 2015 | 
When you combine media relations with outreach designed toward high domain authority sites, you have SEO success that has high returns and success... Read More
Gini Dietrich

Ten Ways to Treat Media Relations Like Dating

By: Gini Dietrich | October 15, 2015 | 
Just like if you were dating, you’d never send out a bunch of emails to see who responded. Use these 10 tips to treat media relations like dating... Read More
Cassie Phillips

How to Keep Your Business Safe Online

By: Cassie Phillips | October 14, 2015 | 
Most of us do lots of work on the Internet every day, which makes us susceptible to cyberattacks. Here are tips to keep your business safe online... Read More