Daniel Schiller

Craft a Better Apology

By: Daniel Schiller | April 27, 2015 | 
It's not easy to apologize. We like to say, "I'm sorry, but..." which isn't an apology. Daniel Schiller explores the apology and how to make things right... Read More
Gini Dietrich

Boost Content with Science and Art

By: Gini Dietrich | April 27, 2015 | 
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that... Read More
Gini Dietrich

Gin and Topics: Fad Diets and Being a Dad

By: Gini Dietrich | April 24, 2015 | 
In this week's Gin and Topics, Jimmy Fallon returns to the line-up with two appearances. Also see The Dad Life and what gluten intolerance looks like... Read More
Sylvia Montgomery

Referral Marketing for Professional Services Firms

By: Sylvia Montgomery | April 23, 2015 | 
Many professional services firms rely on referrals from clients to grow their businesses, but they rarely ask. Referral marketing must be a priority... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Paula Kiger

Face Blindness in the Workplace

By: Paula Kiger | April 22, 2015 | 
Invisible conditions such as face blindness in the workplace can result in misunderstandings between people. Paula Kiger has some answers and some solutions... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Maddie Grant

When You Define Employee Engagement, Culture Improves

By: Maddie Grant | April 20, 2015 | 
As Maddie Grant and Jamie Notter discovered when they wrote "When Millennials Take Over," the only way to improve culture is to define employee engagement. Learn how to do exactly that... Read More