Matt Sommer

Media Relations: A Quick Test to Pitch the Right Outlets

By: Matt Sommer | July 23, 2015 | 
We're all busy and have journalists and bloggers to pitch in our media relations efforts. Finding the right outlets with these tips will save you time... Read More
Gini Dietrich

The 10 Commandments of Online Etiquette

By: Gini Dietrich | July 23, 2015 | 
The 10 commandments of online etiquette were created because of black hat email marketing and social media techniques. It's time to do things the right way... Read More
Corina Manea

Are You Sure You Want to Leave Facebook?

By: Corina Manea | July 22, 2015 | 
Facebook has once again changed it's algorithm, which makes the heads of marketers pound. But publishing long-form content there might actually work... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | July 22, 2015 | 
Text language is ruining communications and producing lazy writers in the corporate world. Here are six tips for better business writing that are easy to do... Read More
Sophia Solanki

Five Social Media Automation Myths Busted

By: Sophia Solanki | July 21, 2015 | 
It's easy to get caught up in how social media is meant to be human and you shouldn't automate. But social media automation works perfectly well... Read More
Gini Dietrich

The Gawker Removal Story Isn’t About Church and State

By: Gini Dietrich | July 21, 2015 | 
Gawker recently wrote a story, and removed it, with internal pushback. They stated outrage from readers and advertisers, but it's more about loss of vision... Read More
Matthew Myers

From Barbie to Birchbox: The Evolution of Content Marketing

By: Matthew Myers | July 20, 2015 | 
Content marketing, of course, isn't new. Organizations such as Barbie, P&G, and American Express have been doing it for decades. Here are some new tips... Read More
Laura Petrolino

A Bodybuilder’s Guide to Communications Strategy

By: Laura Petrolino | July 20, 2015 | 
Whether you are building a communications strategy or building a body, these five lessons from the bodybuilding world will contribute to your success... Read More
Gini Dietrich

Gin and Topics: Faceketball with King James

By: Gini Dietrich | July 17, 2015 | 
In this week's Gin and Topics, Jimmy Fallon is back with a game of faceketball with Lebron James. We also have talking animals, doggy daycare, and more... Read More