Gini Dietrich

Gin and Topics: Sneaky Pups and True Confessions

By: Gini Dietrich | August 7, 2015 | 
In this week's Gin and Topics, we have sneaky pups, true confessions with Tina Fey and Amy Poehler, more dogs, Leakers Anonymous, and even more dogs... Read More
Julie Ellis

CTA or Die: Eleven Tips for Calls-to-Action that Work

By: Julie Ellis | August 6, 2015 | 
Many communicators have to concern themselves with a CTA (call-to-action) in their content marketing and media relations efforts. Here are 11 tips to help... Read More
Gini Dietrich

Is Announcing a Termination the New Business Trend?

By: Gini Dietrich | August 6, 2015 | 
HubSpot recently announced the termination of an employee, which goes against every HR protocol. But could this be a new business trend... Read More
Lucas Miller

Three Painful Realities for New PR Professionals

By: Lucas Miller | August 5, 2015 | 
New PR professionals hoping to get a taste of the ins-and-outs of PR may seem less enthused about the reality of our world once they start their job... Read More
Gini Dietrich

Repurpose Content: A Test and the Results

By: Gini Dietrich | August 5, 2015 | 
For the past week, we have completed an experiment to repurpose content to see if it would bring old Spin Sucks community members back into the fray. ... Read More
Elli Bishop

Five Qualities Your Next Content Strategist Should Have

By: Elli Bishop | August 4, 2015 | 
All your snappy content won’t do any good if you don’t get it to the right people timely and effectively. That's where a content strategist comes in... Read More
Gini Dietrich

Increase Blog Traffic with These 12 Ideas

By: Gini Dietrich | August 4, 2015 | 
By Gini Dietrich Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.” But, actually, it’s not Facebook. It’s me. I haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing [&hellip... Read More
Lou Hoffman

Six Tips for a Blog Redesign

By: Lou Hoffman | August 3, 2015 | 
Many bloggers launched their blogs several years ago and maintain the existing look-and-feel. Lou Hoffman argues it's time for a blog redesign for PR pros... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More