Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | October 5, 2015 | 
11
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Gini Dietrich

Gin and Topics: Can’t We All Just Be Friends?

By: Gini Dietrich | October 2, 2015 | 
10
On this week's Gin and Topics, we have two adorable little girls: One who lectures her divorced parents and one who catches a huge fish with her Barbie pole... Read More
Ash Nashed

Real-time Bidding is the Future of Advertising 

By: Ash Nashed | October 1, 2015 | 
1
When most advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative revenue sources. The author describes how it works... Read More
Gini Dietrich

Q4 is Here: Planning for 2016 is Upon Us

By: Gini Dietrich | October 1, 2015 | 
9
It's hard to believe it's already fourth quarter, but here we are. It's time to begin planning for 2016 in earnest. Here is how to do it... Read More
Sean Glaze

How Stories About Your Workplace Shape Team Culture

By: Sean Glaze | September 30, 2015 | 
4
The content and tone of your workplace stories are powerful tools that can weaken or strengthen your team culture. Only positive stories can build morale... Read More
Gini Dietrich

Caught in the Email Trap

By: Gini Dietrich | September 30, 2015 | 
45
We are a society that places importance on being "so busy," on being available 24/7/365, and on being ultra responsive to email. But it's counter-productive... Read More
Christopher Whitcomb

Social Media is Like the Telephone

By: Christopher Whitcomb | September 29, 2015 | 
9
Though Twitter launched nearly a decade ago, plenty of business leaders still believe social media is a farce. This author relates it to the telephone... Read More
Gini Dietrich

Thirteen Ways to Get the Best Out of Networking

By: Gini Dietrich | September 29, 2015 | 
36
There are people who want to get free advice from experts, which is why so many meetings are turned down. Here are 13 ways to get the most out of networking... Read More
Paula Kiger

A Book Challenge: Why Banned Books Week Matters

By: Paula Kiger | September 28, 2015 | 
27
A recent situation in the public school system in Florida led to a book challenge that led this author to support banned books week. Here is why it matters... Read More