Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Gini Dietrich

Gin and Topics: Martha Stewart Kills it

By: Gini Dietrich | April 10, 2015 | 
On this week's return to Gin and Topics, we have Martha Stewart roasting Justin Beiber and including the likes of Ludacris and Shaq. Happy viewing!... Read More
Sarah Pike

Social Media Contests with Real ROI

By: Sarah Pike | April 9, 2015 | 
Get inspiration to add social media contests to your communications strategy. Sarah Pike provides examples from brands producing contests with real ... Read More
Gini Dietrich

Introducing Spider: A Super Cool Link Listening Tool

By: Gini Dietrich | April 9, 2015 | 
If you want to take your social listening on Twitter to the next level, check out Spider. It provides link listening that lets you track specific URLs... Read More
Matt Secrist

Launch Sales with Landing Page Optimization

By: Matt Secrist | April 8, 2015 | 
Having trouble getting your landing pages to convert? Matt Secrist shows us six ways to turn your landing pages into launching pages with landing page optimization... Read More
Laura Petrolino

Riff App: Build Community and Have Fun

By: Laura Petrolino | April 8, 2015 | 
Have you heard of Riff app? Laura Petrolino explains how you can use it as motivation to encourage greater community collaboration in your communications plans... Read More
Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy... Read More
Gini Dietrich

A Business Pivot: What You Need to Know

By: Gini Dietrich | April 7, 2015 | 
In 2010, Gini Dietrich made a business pivot in her business that not only helped them survive the Great Recession, it saved the organization and the team... Read More
Jon Mikel Bailey

Effective Website Planning 101

By: Jon Mikel Bailey | April 6, 2015 | 
Create a customer-focused website the entire team loves. Jon-Mikel Bailey provides a website planning process to help you collaborate effectively... Read More