Emil Kristensen

How to Future-Proof Your Digital Strategy Using AI

By: Emil Kristensen | September 18, 2018 | 
For your digital strategy, would you rather interpret big data alone? Or do you prefer AI to help you dissect it? Emil Kristensen provides tips and tools... Read More
Gini Dietrich

Earned Media: The Three Foundational Pillars for Success

By: Gini Dietrich | September 18, 2018 | 
Earned media is the backbone of a communications plan, because it allows your brand to develop the right kind of recognition, trustworthiness, and authority... Read More
Lukas Treu

Content Marketing Lessons from “Ambulance Chasers”

By: Lukas Treu | September 17, 2018 | 
Sometimes content marketing lessons come from the most unusual of locations. This time, it's while Lukas Treu watched ambulance chasers... Read More
Laura Petrolino

Not Achieving Your Career Goals?

By: Laura Petrolino | September 17, 2018 | 
If you find yourself consistently failing to achieve your career goals, the fear of rejection might be at fault. Laura Petrolino explains how to overcome it. ... Read More
Gini Dietrich

Gin and Topics: Who Steals a Cheese Grater?

By: Gini Dietrich | September 14, 2018 | 
Watch a news interview with a man whose cousin robbed him blind, along with a list of everything he stole. That and more on this week's Gin and Topics... Read More
Mike Connell

The Big Question: How Do you Motivate and Inspire Your Team?

By: Mike Connell | September 14, 2018 | 
This week's Big Question focuses on inspiration and motivation. Mike Connell wants to know what inspires you? Your team members? #SpinSucksQuestion... Read More
Ken Jacobs

Executive Coaching: How to Find the Right Coach for You

By: Ken Jacobs | September 13, 2018 | 
Ken Jacobs explains the differences between consulting, mentoring, and executive coaching AND gives you tips on finding the right coach for you... Read More
Gini Dietrich

Advice to Those Who Want to Build a PR Firm

By: Gini Dietrich | September 13, 2018 | 
So you want to build a PR firm? It's not as easy as one would think and, while the barrier to entry is low, scaling a business takes expertise and patience... Read More
Edyta Kowal

Is This the Most Exciting Time Ever for Communicators?

By: Edyta Kowal | September 12, 2018 | 
The communications industry has certainly been toppled on its head in the past decade, which makes Edyta Kowal wonder...is this the most exciting time for communicators... Read More
Gini Dietrich

How to Use Paid Media in Your Communications Program

By: Gini Dietrich | September 12, 2018 | 
Most communicators skip the paid media part of the PESO model, leaving it to their advertising brethren. But Gini Dietrich makes a case for keeping it under one umbrella... Read More