Laura Petrolino

Grow Your PR Agency This Summer with a Mid-year Tune-up

By: Laura Petrolino | July 8, 2019 | 
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Time for a mid-year check-in—where are you against the business goals you set for your PR agency to achieve at the beginning of the year? Laura Petrolino provides four tasks to help make sure you stay on track... Read More
Jon Goldberg

Why PR Must Own Online Reputation and the PESO Model

By: Jon Goldberg | July 3, 2019 | 
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The blurring lines between PR and marketing have communications pros worried. Jon Goldberg explains why PR should own the PESO model and reputation management... Read More
Gini Dietrich

Great Customer Service: The Magic Is In the Details

By: Gini Dietrich | July 2, 2019 | 
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It can feel counterintuitive, but having and enforcing clear boundaries around customer service is one way to improve it. Gini Dietrich has that and four other rules... Read More
Laura Petrolino

Celebrate Your Independence from Self-Doubt with These Seven Rules

By: Laura Petrolino | July 1, 2019 | 
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All professionals struggle with self-doubt. Laura Petrolino provides seven rules to help you overcome self-doubt and refocus on your personal and professional success. ... Read More
Martin Waxman

Spin Sucks Question: Managing Workflow During Vacations

By: Martin Waxman | June 28, 2019 | 
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Holidays are great if you're going. But how do you manage workflow when key people are away? That's what Martin Waxman asks in our #SpinSucksQuestion... Read More
Gini Dietrich

How Communications Is Missing the Content Marketing Boat

By: Gini Dietrich | June 27, 2019 | 
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In a recent Content Marketing Institute of agency owners, it showed only 9% of PR firms are offering content marketing services. Gini Dietrich has why that's not ... Read More
Chris Williams

How to Pry One-Star Reviews Off Your Brand: Part Two

By: Chris Williams | June 26, 2019 | 
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Negative, one-star leech reviews, suck business away from your brand. Chris Williams offers tips and actions on how to find, track, and manage them... Read More
Gini Dietrich

5 Ways to Stay on Top of Industry News and Happenings

By: Gini Dietrich | June 25, 2019 | 
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How do you begin to stay on top of industry news and happenings? Gini Dietrich has five ways to make it really easy so you sound and look smart all the time... Read More
Laura Petrolino

12 Virtual Communication Rules of Successful Businesses

By: Laura Petrolino | June 24, 2019 | 
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Virtual communication creates many challenges. Laura Petrolino provides 12 tips that will help your team excel at communicating virtually with clients and each other. ... Read More
Whitney Danhauer

If You Could Interview One Person in Your Field, Who Would It Be?

By: Whitney Danhauer | June 21, 2019 | 
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In this week's #SpinSucksQuestion Whitney Danhauer asks: If you could interview one person in your field, who would it be and why... Read More