Laura Petrolino

Six Steps to Master the Language of Online Communities

By: Laura Petrolino | May 11, 2020 | 
0
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Gini Dietrich

My Hot Mess: How Katie Robbert Is Coping During a Crisis

By: Gini Dietrich | May 8, 2020 | 
0
Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert... Read More
Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | May 7, 2020 | 
1
When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle... Read More
Michael McGrath

How Our Collective Catharsis Affects Communications During Times of Crisis

By: Michael McGrath | May 6, 2020 | 
0
Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark. ... Read More
Gini Dietrich

Celebrating 100 Episodes of the Spin Sucks Podcast

By: Gini Dietrich | May 5, 2020 | 
0
One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task list. Gini Dietrich celebrates this journey with you... Read More
Laura Petrolino

The Communicator’s Ultimate User-Generated Content Guide

By: Laura Petrolino | May 4, 2020 | 
0
Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More
Gini Dietrich

My Hot Mess: How Scott Baradell Is Coping During a Crisis

By: Gini Dietrich | May 1, 2020 | 
0
Gini Dietrich puts Scott Baradell in the "My Hot Mess" hot seat to discuss how his hot mess can't make lemonade right now, but it can certainly add cinnamon and sugar... Read More
Gini Dietrich

Four Tips for Communicators to Prepare for What’s Next

By: Gini Dietrich | April 30, 2020 | 
0
The world we're in right now is very scary—and what comes next is hard to predict. Knowing that it’s coming helps, and so does being prepared. Gini Dietrich has four tips to help you prepare... Read More
Michael Smart

Five Ways to Successfully (and Sensitively) Pitch Media Right Now

By: Michael Smart | April 29, 2020 | 
0
While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches... Read More
Gini Dietrich

Getting Started with Paid Media In the PESO Model

By: Gini Dietrich | April 28, 2020 | 
0
Love paid media or hate it, it’s part of a PESO Model program, and it’s only going to become more important. Gini Dietrich shows you how to get prepared, knowledgeable, and ready to experiment! ... Read More