B2B vs. B2C: The big difference between is the type of decision. Is it a high-stakes, or low-stakes decision? Andy Crestodina explains how content fits into the equation... Read More

Paid media often gets overlooked in a communications strategy because it belongs to the advertisers, right? Not so fast! Gini Dietrich shows you how it does fit... Read More

Why is data-driven marketing so important? Katie Robbert shows us how we can plan and look ahead, asking "what's next" instead of "what happened?"... Read More

If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated PESO communications strategy which brings together the four media types. ... Read More

On this week's Gin and Topics, watch the sweetest birthday gift you'll ever see. Gini Dietrich has that, Jimmy Kimmel, Thriller, Trevor Noah, and more... Read More

What makes one email marketing solution better than another? This week's #SpinSucksQuestion asks: what is your preferred email marketing platform, and why... Read More

Last week, we welcomed Martin Waxman to the #PRStudChat hot seat to discuss artificial intelligence and its relationship to digital media... Read More

It's the start of NaNoWriMo (National Novel Writing Month) and it's not too late to commit and get started. Here are the rules and the first step to take... Read More

Edelman's Mike Schaffer talks Glassdoor strategy for communicators with Amelia Green-Vamos from Glassdoor's Corporate Communications team... Read More

Really good students don't learn an important skill early in life: Failure. Classwork comes easily to them so they excel and they're told how smart they are. And then they enter the workforce and are surrounded by other really good students and become paralyzed. There is a reason for this...and a cure... Read More