Edyta Kowal

Is This the Most Exciting Time Ever for Communicators?

By: Edyta Kowal | September 12, 2018 | 
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The communications industry has certainly been toppled on its head in the past decade, which makes Edyta Kowal wonder...is this the most exciting time for communicators... Read More
Gini Dietrich

How to Use Paid Media in Your Communications Program

By: Gini Dietrich | September 12, 2018 | 
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Most communicators skip the paid media part of the PESO model, leaving it to their advertising brethren. But Gini Dietrich makes a case for keeping it under one umbrella... Read More
Julia Carcamo

Hit the Jackpot by Evolving Your Guest Experience

By: Julia Carcamo | September 11, 2018 | 
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Guest experience can certainly be a brand differentiator, but as Julia Carcamo explains, it needs to more than just an ad. She has a five step process for success... Read More
Gini Dietrich

Join Us in Celebrating the Spin Sucks Birthday!

By: Gini Dietrich | September 11, 2018 | 
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It's the 12th birthday (hullabaloo) of Spin Sucks and you're invited to join the celebration. Gini Dietrich talks about results, to date, and what a blog does as a pre-teen... Read More
Sandy Pell

Video Length: How Long Should My Video Be?

By: Sandy Pell | September 10, 2018 | 
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According to recent research by Vidyard, video length depends on its use. Find out where your marketing videos fall...and how long they should be... Read More
Laura Petrolino

Inside Out: How Organizational Culture Drives Customer Service

By: Laura Petrolino | September 10, 2018 | 
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Customer service problems? Look inside your organization for the problem first. Learn how to create an organizational culture that drives exceptional customer service. ... Read More
Gini Dietrich

Gin and Topics: Watch Cosmo the Cougar Dance His Heart Out

By: Gini Dietrich | September 7, 2018 | 
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On this week's Gin and Topics, kick off college football with Cosmo the Cougar dancing his little heart out. That and lots more fun on Spin Sucks!... Read More
Mike Connell

The Big Question: Should We Teach Social Media Etiquette?

By: Mike Connell | September 7, 2018 | 
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Our actions on social media have consequences. Mike Connell wants to know if that means we need to teach social media etiquette and ethics in school... #SpinSucksQuestion... Read More
Mackayla Paul

How to Generate Sales Using Instagram Stories

By: Mackayla Paul | September 6, 2018 | 
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It‘s no surprise Instagram Stories has quickly become a tool for businesses and brands to generate sales. Here are 5 content strategies to do exactly that from Mackayla Paul... Read More
Gini Dietrich

3 Skills Every Communicator Must Embrace and Nurture

By: Gini Dietrich | September 6, 2018 | 
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If you want to buck the industry trend and be seen as someone who knows how to generate sales, Gini Dietrich says there are 3 communicator skills you must obtain... Read More