Gini Dietrich

Where CMOs Are Expected to Spend Their Money In 2022

By: Gini Dietrich | August 24, 2021 | 
2
According to a new Gartner survey, marketing budgets, as a proportion of company revenue, have fallen from 11% in 2020 to 6.4% in 2021. Gini Dietrich describes what this means for you and why the sky isn't falling...yet... Read More
David Ciccarelli

Budget-Friendly Ways to Improve Video Production Quality

By: David Ciccarelli | August 23, 2021 | 
0
In this week's guest post, David Ciccarelli outlines 4 simple, budget-friendly ways to improve video production quality for your marketing... Read More
Gini Dietrich

AMA: Crafting a PR Plan as Part of the Interview Process

By: Gini Dietrich | August 20, 2021 | 
2
On this week's Spin Sucks AMA, Gini Dietrich discusses the theory behind the question, "Have you had to present a PR plan as part of an interview process to get a job? I am split between going all out to impress and holding back until I get the job. Thoughts?"... Read More
Gini Dietrich

Survey Shows Journalists Open Only 3% of Media Pitches

By: Gini Dietrich | August 17, 2021 | 
2
A recent survey by Propel shows that journalists open only 3% of the media pitches they receive and that it takes 31 emails to get a response. ... Read More
Kelsey Meyer

Predictions for the Future of Content Marketing Post-COVID

By: Kelsey Meyer | August 16, 2021 | 
2
Kelsey Meyer outlines how COVID-19 affected the content marketing industry, and shares her predictions on what it will look like for the rest of 2021 and into ... Read More
Gini Dietrich

AMA: What Are Some New ABM Strategies that Work Post-COVID?

By: Gini Dietrich | August 13, 2021 | 
3
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "We do a lot of account-based marketing for our clients via LinkedIn. We can't help but feel our strategies are a bit outdated and are coming off as annoying to prospects. Does anyone have any ABM resources to share or experience with ABM adjustments post-COVID?"... Read More
Gini Dietrich

The Erroneous Reputation of the PR Industry

By: Gini Dietrich | August 10, 2021 | 
2
A recent article in The Economist details a PR industry full of passive-aggressive pontificators who do nothing more than scribe notes and put up roadblocks and Gini Dietrich has something to say about that... Read More
Michele Van Tilborg

Three Steps To Generating Revenue from Clubhouse

By: Michele Van Tilborg | August 9, 2021 | 
2
In this article, Michele Van Tilborg highlights how the popular social media app Clubhouse can continue to evolve and generate revenue, as well as how businesses can utilize it to their advantage... Read More
Gini Dietrich

AMA: What’s the Best Way to Protect My Agency’s IP?

By: Gini Dietrich | August 6, 2021 | 
2
On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What is the best way to protect my agency's IP and my business?"... Read More
Gini Dietrich

Is a Crisis Really the Fault of PR?

By: Gini Dietrich | August 3, 2021 | 
3
When companies hit the headlines for the wrong reasons, it is often explained away as a result of a PR crisis. A bug, if you will. Fix the pesky communications issue and everything will go swimmingly next time... Read More