Mom really does know best. Laura Petrolino shares motherly advice from the moms of communications pros. Add your own and learn what advice from mom will help you in your own career. ... Read More

Hashtags can give your marketing a boost when used strategically. This week Whitney Danhauer wants to know how you use hashtags in your marketing strategy... Read More

It's not easy to come up with blog content ideas day after day, but these 25 tips from Gini Dietrich will help you create something people want to comment on and share... Read More

Whitney Danhauer recaps the latest Spin Sucks AMA with Christopher S. Penn where he dives into the world of analytics, marketing, and ... Read More

There are lots of customer lifecycle models and lots of ways to best serve your customers when they most need it. Gini Dietrich has a simple five-step process... Read More

Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use inclusive brand storytelling to allow them to be part of your story... Read More

If your company's hit by a fake news attack, how would you counter it, and repair your reputation? That's what Whitney Danhauer asks in this week's Spin Sucks Question... Read More

An editorial calendar is easy to create when you think about it almost like a millipede. Gini Dietrich has how to get 11 pieces of content from one keyword... Read More

For Spin Sucks, dark social, or private social sharing, is a great way to spur conversation, exchange ideas, and get advice. Whitney Danhauer explains why... Read More

Do you ever sit back and think about where your knowledge comes from? Gini Dietrich talks about how your expertise, combined with what you don't know, affects your communications plans... Read More