Gini Dietrich

AMA: How Do I Inform Research and Strategy Without Access to Data?

By: Gini Dietrich | February 12, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What are the best free sources to use to inform research and strategy?" There are some ancillary questions around that one that she also answers. Watch/read on... Read More
Gini Dietrich

How Communicators Can Manage the Weaponization of Misinformation

By: Gini Dietrich | February 11, 2021 | 
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What is one to do when the weaponization is used against our organizations and, as communicators, we have to pick up the pieces? Gini Dietrich explores risk preparedness and what it means... Read More
Gini Dietrich

Content Marketing to Continue Explosive Growth In 2021

By: Gini Dietrich | February 9, 2021 | 
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Gini Dietrich digs into the findings of the B2C Content Marketing report from CMI and what it means for you if you’re into content marketing this year... Read More
Drew McLellan

Five Ways to Prep Your Agency for Sale

By: Drew McLellan | February 8, 2021 | 
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If you’re an agency owner, you’ve probably thought about selling your agency at some point. Drew McLellan provides five tips to help prep it for sale... Read More
Gini Dietrich

AMA: How Has COVID Changed, Well, Everything?

By: Gini Dietrich | February 5, 2021 | 
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On this week's AMA, Gini Dietrich does a rapid-fire answer of several COVID-related questions—all while creating bouncy waves in her hair... Read More
Gini Dietrich

The Differences Between Corporate and Personal Thought Leadership

By: Gini Dietrich | February 4, 2021 | 
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With some caveats, thought leadership is important in today's communications programs. Gini Dietrich shows you how to execute a program flawlessly... Read More
Gini Dietrich

The Agency Strategic and Business Development Plan

By: Gini Dietrich | February 2, 2021 | 
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Every agency in the world starts off building by referrals. At some point, planning and business development becomes imperative. Gini Dietrich has a list of everything you need to do... Read More
Scott Baradell

PR Purists Kvetch About New Paid-Earned Media Models

By: Scott Baradell | February 1, 2021 | 
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The new paid-earned media models through Forbes, Newsweek, and Rolling Stone provide massive opportunities for PR pros, says Scott Baradell... Read More
Gini Dietrich

AMA: The Risks to Communicators Among the Recent Short Squeeze News

By: Gini Dietrich | January 29, 2021 | 
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The recent short squeezes from a subreddit called WallStreetBets is creating havoc for the financial industry. In this week's Spin Sucks AMA, Gini Dietrich talks you through what it means for you, as a communicator, and also tries to fold a fitted sheet... Read More
Gini Dietrich

14 Cognitive Biases Which Affect Your Communications Plan

By: Gini Dietrich | January 28, 2021 | 
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It's interesting to think about how our biases affect how we do communications planning. Gini Dietrich helps you understand what you innately know—and how it translates to the work you do... Read More