Andy Crestodina

B2B vs. B2C: Content and Conversion When Stakes Are High

By: Andy Crestodina | November 6, 2018 | 
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B2B vs. B2C: The big difference between is the type of decision. Is it a high-stakes, or low-stakes decision? Andy Crestodina explains how content fits into the equation... Read More
Gini Dietrich

How to Use Paid Media to Improve Your Communications Strategy

By: Gini Dietrich | November 6, 2018 | 
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Paid media often gets overlooked in a communications strategy because it belongs to the advertisers, right? Not so fast! Gini Dietrich shows you how it does fit... Read More
Katie Robbert

Data-driven Marketing: Tips for Using Data to Survive Annual Planning

By: Katie Robbert | November 5, 2018 | 
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Why is data-driven marketing so important? Katie Robbert shows us how we can plan and look ahead, asking "what's next" instead of "what happened?"... Read More
Laura Petrolino

Take the Post-Halloween Candy Communications Strategy Challenge

By: Laura Petrolino | November 5, 2018 | 
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If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated PESO communications strategy which brings together the four media types. ... Read More
Gini Dietrich

Gin and Topics: The Sweetest Birthday Gift You’ll Ever See

By: Gini Dietrich | November 2, 2018 | 
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On this week's Gin and Topics, watch the sweetest birthday gift you'll ever see. Gini Dietrich has that, Jimmy Kimmel, Thriller, Trevor Noah, and more... Read More
Mike Connell

The Spin Sucks Question: Best Email Marketing Software

By: Mike Connell | November 2, 2018 | 
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What makes one email marketing solution better than another? This week's #SpinSucksQuestion asks: what is your preferred email marketing platform, and why... Read More
Mike Connell

#PRStudChat: Artificial Intelligence and Digital Media

By: Mike Connell | November 1, 2018 | 
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Last week, we welcomed Martin Waxman to the #PRStudChat hot seat to discuss artificial intelligence and its relationship to digital media... Read More
Gini Dietrich

Rev Up Your Engines! It’s the Start of NaNoWriMo!

By: Gini Dietrich | November 1, 2018 | 
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It's the start of NaNoWriMo (National Novel Writing Month) and it's not too late to commit and get started. Here are the rules and the first step to take... Read More
Mike Schaffer

Glassdoor Strategy for Communicators: The Definitive Q&A

By: Mike Schaffer | October 31, 2018 | 
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Edelman's Mike Schaffer talks Glassdoor strategy for communicators with Amelia Green-Vamos from Glassdoor's Corporate Communications team... Read More
Gini Dietrich

How a Growth Mindset Expels Failure—and the Fear of It

By: Gini Dietrich | October 31, 2018 | 
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Really good students don't learn an important skill early in life: Failure. Classwork comes easily to them so they excel and they're told how smart they are. And then they enter the workforce and are surrounded by other really good students and become paralyzed. There is a reason for this...and a cure... Read More