Gini Dietrich

Create a Content Marketing Program Using Subject Matter Experts, Part 2

By: Gini Dietrich | April 22, 2021 | 
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Want a content marketing program that uses subject matter experts without a lot of pain (for them...or you)? Gini Dietrich details the second part of a tried and true process that works every time... Read More
Gini Dietrich

Earned Media Tips from Journalists at Top-Tier Media Outlets

By: Gini Dietrich | April 20, 2021 | 
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If you do earned media, this report from OnePitch of 50 reporters, editors, and freelancers from 39 top-tier and trade publications is a must-read... Read More
Ken Jacobs

How to Be a Stellar Leader When You’re Exhausted

By: Ken Jacobs | April 19, 2021 | 
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As a leader, you may be exhausted and burned out by the pandemic, but as we prepare for "The Great Return," Ken Jacobs says it's time to step up and provides some insight on how to do that... Read More
Gini Dietrich

AMA: How to Connect Accounting to Communications Results

By: Gini Dietrich | April 16, 2021 | 
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On this week's Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results... Read More
Gini Dietrich

How to Create a Content Marketing Program Using Subject Matter Experts

By: Gini Dietrich | April 15, 2021 | 
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There are challenges in garnering input from your subject matter experts in a timely and efficient manner, but Gini Dietrich details a tried and true process that works... Read More
Gini Dietrich

How to Lead With Compassion-Based Communications

By: Gini Dietrich | April 13, 2021 | 
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Compassion-based communications require you to put yourself in another person’s shoes and Gini Dietrich has five things to consider as you do exactly that... Read More
Corey Blake

How to Create a Successful Podcast By Pulling Out Exceptional Stories

By: Corey Blake | April 12, 2021 | 
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When it comes to the art of question-asking for podcasts, Corey Blake says the best hosts are both prepared and present. Here's how to manage both... Read More
Gini Dietrich

AMA: Special Session with Joseph Jaffe

By: Gini Dietrich | April 9, 2021 | 
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On this week's AMA, we have a special episode with Gini Dietrich appearing with Joseph Jaffe on CoronaTV. They discuss weird dreams, creativity, and more... Read More
Gini Dietrich

The Executive’s Guide to the PESO Model: Investing In Success

By: Gini Dietrich | April 8, 2021 | 
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It takes time, money, and effort it takes to fully embrace a PESO Model program that drives real results. Gini Dietrich says it requires an investment to be successful... Read More
Gini Dietrich

The Different Types of Revenue Streams Comms Pros Can Build

By: Gini Dietrich | April 6, 2021 | 
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The money you earn doesn’t have to come from the same place. Gini Dietrich has several different revenue streams you can add to make up your total income... Read More