Martin Waxman

#SpinSucksAMA with Darryl Salerno: Agency Planning and Profitability

By: Martin Waxman | September 4, 2019 | 
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Is your agency as profitable as it should be? Or are you spending too much time overservicing clients? On our next #SpinSucksAMA, Darryl Salerno discusses how to streamline business planning and grow profits. ... Read More
Gini Dietrich

Take An Unplugged Vacation Every Time With These Tips

By: Gini Dietrich | September 3, 2019 | 
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Taking an unplugged vacation is important for your mental health and they help you refuel the proverbial tanks of creativity and productivity. Gini Dietrich describes why it's a must in our organizations... Read More
Whitney Danhauer

Spin Sucks Question: Solving Problems in Your Communications Career

By: Whitney Danhauer | August 30, 2019 | 
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The road to success is paved with challenges. In our #SpinSucksQuestion, we asked how you solved the toughest problem of your communications career... Read More
Martin Waxman

Community Management is a Role for Public Relations

By: Martin Waxman | August 29, 2019 | 
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There are many similarities between community management and public relations. Martin Waxman believes it should be a strategic position that falls under communications and explains why... Read More
Stephen Waddington

Artificial Intelligence Tools Versus Public Relations Skills

By: Stephen Waddington | August 28, 2019 | 
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Artificial intelligence is on the rise, and public relations needs to take a proactive approach to #AIinPR tools. Stephen Waddington explains how... Read More
Gini Dietrich

How to Find Your Authentic Brand Voice

By: Gini Dietrich | August 27, 2019 | 
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It's important to have a specific and authentic brand voice that remains consistent in all your content. Not sure where to start? Gini Dietrich shares tips... Read More
Laura Petrolino

How to Do a Content Audit to Improve Customer Relationships

By: Laura Petrolino | August 26, 2019 | 
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All successful communication efforts start with solid customer relationships. Laura Petrolino explains how to do a content audit to make sure your content prioritizes them... Read More
Whitney Danhauer

Spin Sucks Question: How Communications Pros Stay In the Know

By: Whitney Danhauer | August 23, 2019 | 
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Which sources can you rely on to have up-to-date information about the communications industry? Find out on this week's Spin Sucks Question... Read More
Gini Dietrich

Solopreneur vs. Communications Firm: Which is Better?

By: Gini Dietrich | August 22, 2019 | 
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In the great debate of 2019, Paul Sutton and Gini Dietrich take on whether it's better to work with a solopreneur or a communications firm. You can weigh in!... Read More
Whitney Danhauer

Teaching Digital Citizenship: Kids and Social Media

By: Whitney Danhauer | August 21, 2019 | 
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If we don't teach kids how to navigate social media, we can't be mad when they screw up. @Whit_Danhauer has some tips on digital citizenship and social media etiquette for kids. ... Read More