Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and the language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More

Gini Dietrich puts Katie Robbert in the "My Hot Mess" hot seat to discuss how her hot mess is tying 80s ballads to isolation as an introvert... Read More

When presenting the PESO Model, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here is Gini Dietrich with how to create a solid business case for the implementation to fight that battle... Read More

Messaging and brand storytelling needs to take a different tone during times of crises. Guest author, Mike McGrath, has more about why so many brands miss the mark. ... Read More

One hundred episodes ago, we launched the Spin Sucks podcast with trepidation, anxiety, and a sense of adding just one more thing to the weekly task list. Gini Dietrich celebrates this journey with you... Read More

Your one-stop shop for all user-generated content campaign needs. From goal setting and set-up, to influencer relations, to measurement. Laura Petrolino leads you through this UGC guidebook... Read More

Gini Dietrich puts Scott Baradell in the "My Hot Mess" hot seat to discuss how his hot mess can't make lemonade right now, but it can certainly add cinnamon and sugar... Read More

The world we're in right now is very scary—and what comes next is hard to predict. Knowing that it’s coming helps, and so does being prepared. Gini Dietrich has four tips to help you prepare... Read More

While it can seem daunting to navigate how to pitch media during difficult times, it is possible. Follow these five tips from guest author Michale Smart for successful media pitches... Read More

Love paid media or hate it, it’s part of a PESO Model program, and it’s only going to become more important. Gini Dietrich shows you how to get prepared, knowledgeable, and ready to experiment! ... Read More