On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can anyone recommend a small business attorney? I am looking to refresh my standard services agreement. I also have a few items to review related to my out-of-state clients."... Read More

In this article, Gini Dietrich describes why creating a fake persona to serve as a PR spokesperson is not just wrong, it's unethical, no matter the reason it was done to begin with... Read More

In this new world where everyone thinks they can be a journalist and report on the news, Gini Dietrich explains why communicators must abide by a code of ethics... Read More

A new MuckRack survey shows the top challenges communicators face from measuring results to business outcomes to budget limitations. Gini Dietrich breaks down some of the top challenges—with some thoughts on how you can avoid them... Read More

Fifty-four percent of listeners think about buying products advertised via podcast ads, which is why David Ciccarelli says they must be part of your podcast strategy... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "Can you give us a breakdown of media monitoring services that incorporate everything under one roof?"... Read More

Trump recently shuttered his month-old blog, citing a preference for social media. He discovered owned media is hard, which is not an uncommon realization for many communciators. Gini Dietrich has more... Read More

Dare to Lead is ostensibly about leadership, but Carmen Guillen says it's really about emotional intelligence. Here are the lessons she relays from the book... Read More

On this week's AMA, Gini Dietrich answers the question, "Now that the pandemic is waning, what has the communications profession gained in the last 15 months or so?"... Read More

Ragan has released its annual Communications Benchmark Report, which analyzes the major trends in the communications industry during the last year. Gini Dietrich details the key findings and what is forthcoming for your career and the industry... Read More