Even though most hate the term, thought leadership is a very important part of the PESO Model in today’s business world. Gini Dietrich shows you how it can be effective... Read More

The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers. ... Read More

Beth Wilson is in the "My Hot Mess" hot seat to discuss why running is for so much more than staying in shape (and being able to drink red wine)... Read More

The pandemic has caused a "great pause", which has allowed some of us to think about how to build and grow your modern PR agency. Gini Dietrich provides some tips to help you think it through... Read More

Paid media is the fourth piece of a PESO Model foundation. Here, Gini Dietrich shows you how to use it as part of the larger process... Read More

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps... Read More

Gini Dietrich puts Ken Jacobs in the "My Hot Mess" hot seat to discuss five strategies to get through life and key learnings from this crazy pandemic... Read More

Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts... Read More

COVID brought on a pop-culture vacuum and content marketing is poised to fill it for consumers. Guest Author Collette Eccleston explains how. ... Read More

Want to know how shared media fits into a larger PESO Model program? Gini Dietrich shows you where it fits, how it works, and what you need to consider as you add it into your strategy... Read More