Gini Dietrich

Leveraging Authority from Your PESO Model Program

By: Gini Dietrich | July 21, 2020 | 
0
Even though most hate the term, thought leadership is a very important part of the PESO Model in today’s business world. Gini Dietrich shows you how it can be effective... Read More
Laura Petrolino

The Halo Effect In Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | July 20, 2020 | 
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The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers. ... Read More
Gini Dietrich

My Hot Mess: How Beth Wilson Is Coping During a Pandemic

By: Gini Dietrich | July 17, 2020 | 
0
Beth Wilson is in the "My Hot Mess" hot seat to discuss why running is for so much more than staying in shape (and being able to drink red wine)... Read More
Gini Dietrich

Transform Your PR Agency with These 10 Rules

By: Gini Dietrich | July 16, 2020 | 
39
The pandemic has caused a "great pause", which has allowed some of us to think about how to build and grow your modern PR agency. Gini Dietrich provides some tips to help you think it through... Read More
Gini Dietrich

How to Use Paid Media In a PESO Model Program

By: Gini Dietrich | July 14, 2020 | 
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Paid media is the fourth piece of a PESO Model foundation. Here, Gini Dietrich shows you how to use it as part of the larger process... Read More
Laura Petrolino

Task Delegation for Control Freaks: Stop, Drop, Delegate

By: Laura Petrolino | July 13, 2020 | 
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Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps... Read More
Gini Dietrich

My Hot Mess: How Ken Jacobs Is Coping During a Pandemic

By: Gini Dietrich | July 10, 2020 | 
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Gini Dietrich puts Ken Jacobs in the "My Hot Mess" hot seat to discuss five strategies to get through life and key learnings from this crazy pandemic... Read More
Gini Dietrich

Four Email Drip Campaigns to Extend Your Communications Program

By: Gini Dietrich | July 9, 2020 | 
10
Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts... Read More
Collette Eccleston

How to Use Content Marketing During a Pop Culture Vacuum

By: Collette Eccleston | July 8, 2020 | 
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COVID brought on a pop-culture vacuum and content marketing is poised to fill it for consumers. Guest Author Collette Eccleston explains how. ... Read More
Gini Dietrich

How to Use Shared Media In the PESO Model Process

By: Gini Dietrich | July 7, 2020 | 
0
Want to know how shared media fits into a larger PESO Model program? Gini Dietrich shows you where it fits, how it works, and what you need to consider as you add it into your strategy... Read More