According to a new Gartner survey, marketing budgets, as a proportion of company revenue, have fallen from 11% in 2020 to 6.4% in 2021. Gini Dietrich describes what this means for you and why the sky isn't falling...yet... Read More

In this week's guest post, David Ciccarelli outlines 4 simple, budget-friendly ways to improve video production quality for your marketing... Read More

On this week's Spin Sucks AMA, Gini Dietrich discusses the theory behind the question, "Have you had to present a PR plan as part of an interview process to get a job? I am split between going all out to impress and holding back until I get the job. Thoughts?"... Read More

A recent survey by Propel shows that journalists open only 3% of the media pitches they receive and that it takes 31 emails to get a response. ... Read More

Kelsey Meyer outlines how COVID-19 affected the content marketing industry, and shares her predictions on what it will look like for the rest of 2021 and into ... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "We do a lot of account-based marketing for our clients via LinkedIn. We can't help but feel our strategies are a bit outdated and are coming off as annoying to prospects. Does anyone have any ABM resources to share or experience with ABM adjustments post-COVID?"... Read More

A recent article in The Economist details a PR industry full of passive-aggressive pontificators who do nothing more than scribe notes and put up roadblocks and Gini Dietrich has something to say about that... Read More

In this article, Michele Van Tilborg highlights how the popular social media app Clubhouse can continue to evolve and generate revenue, as well as how businesses can utilize it to their advantage... Read More

On this week's Spin Sucks AMA, Gini Dietrich answers the question, "What is the best way to protect my agency's IP and my business?"... Read More

When companies hit the headlines for the wrong reasons, it is often explained away as a result of a PR crisis. A bug, if you will. Fix the pesky communications issue and everything will go swimmingly next time... Read More