Dmytro Spilka

Five Blogging Hurdles to Overcome When Starting Out

By: Dmytro Spilka | January 9, 2018 | 
5
Getting your domain set up and going on WordPress is the easy part. There are five blogging hurdles you need to overcome to have success when starting out
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Gini Dietrich

15 Key PR Metrics to Measure in a PESO Model Program

By: Gini Dietrich | January 9, 2018 | 
4
The PESO model program is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns
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Alison Hill

14 Tips to Boost Your Brand Using Celebrity Collaborations

By: Alison Hill | January 8, 2018 | 
6
Evaluate your brand’s potential and use these 14 tips to determine whether celebrity collaborations could help with the boost you need
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Laura Petrolino

The ABCs of Web Marketing for Communications Pros

By: Laura Petrolino | January 8, 2018 | 
18
Here is the ultimate list —the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up
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Gini Dietrich

Gin and Topics: Mike from Walgreens Will Make Your Day

By: Gini Dietrich | January 5, 2018 | 
5
On this week's Gin and Topics, Ellen introduces us to Mike who works at a Walgreens in St. Louis. If that doesn't warm your heart, maybe the gorillas will
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Mike Connell

The Big Question: What’s Your Favorite Slack Group?

By: Mike Connell | January 5, 2018 | 
6
Slack groups are becoming one of the best ways to connect with your community. The first Big Question of 2018 asks: what is your favorite Slack group
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Hilary Bird

How to Stand Out in the Era of “Content Shock”

By: Hilary Bird | January 4, 2018 | 
7
Even carefully crafted, well-planned content can fall victim to content shock. Use these tips to create content which rises above the rest
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Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | January 4, 2018 | 
40
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more
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Jenna Seter

How Good PR Strategy Can Help Rebuild Your Brand Reputation

By: Jenna Seter | January 3, 2018 | 
3
As crises fade, consumers are willing to forgive if companies implement a PR strategy to publicly apologize and stay true to the core values of their brand
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Gini Dietrich

The Communicator’s Playbook: Implement a PESO Model Program

By: Gini Dietrich | January 3, 2018 | 
3
The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program
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