Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
89
By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip
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Tom Elgar

Educate Using Content Because No One Reads the Manual

By: Tom Elgar | November 6, 2013 | 
11
By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling fast. This makes the job of web designers and developers steadily [&hellip
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Arment Dietrich

Distribution Methods: Match Your Content With Your Audience

By: Arment Dietrich | November 6, 2013 | 
42
By Clay Morgan I developed a theory I still think might be partially right – Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when I was still running the DNJ Media Group, just a week [&hellip
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Jessica Davis

How Content Marketing and Human Emotion are Interrelated

By: Jessica Davis | November 5, 2013 | 
12
By Jessica Davis It is a common belief among marketers that consumers make buying decisions based on emotions, and rationalize their choices based on logic. This is perhaps one of the oldest and most revered thoughts in marketing. When it comes to content marketing, however, this idea is a bit modified. Consumers today are influenced by research, social proof, and a variety of other factors before making [&hellip
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Gini Dietrich

How Content and Social Media Fit into a CEO’s Day

By: Gini Dietrich | November 5, 2013 | 
80
By Gini Dietrich On Sunday afternoon, I sat down to chat – via Skype video – with Dan Cristo, the co-founder of Triberr. He’s speaking at SES Chicago this week on the topic of blogging and, rather than go into a room full of people and extol his wisdom on the topic, he has collected soundbites from bloggers that he’ll show during his presentation. (A very [&hellip
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Lee Polevoi

Business Jargon: Just Say No!

By: Lee Polevoi | November 4, 2013 | 
23
By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, and more. The use of shopworn or technical language confuses and alienates [&hellip
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Gini Dietrich

Miley Cyrus: A PR Case Study in Flawless Execution

By: Gini Dietrich | November 4, 2013 | 
79
By Gini Dietrich At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid. I started the presentation off by talking about the PR case study that is Miley Cyrus. Love her or hate her, the launch of [&hellip
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Lindsay Bell

The Three Things, Edition 54

By: Lindsay Bell | November 3, 2013 | 
7
Welcome to the 54th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – this week from Laura Petrolino, Howie Goldfarb (Blue Star Strategic Marketing), and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry [&hellip
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Arment Dietrich

Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD

By: Arment Dietrich | November 1, 2013 | 
17
By Jason Konopinski Holy smokes, where does the time go? It’s November. NOVEMBER. Fall has, without question, settled in here in central Pennsylvania, but we won’t talk about the fact that it’s nearly 70 degrees right now. I finally caved and turned the heat on last week, though I was really trying to hold out for a few more weeks. Now, I have no excuse. The [&hellip
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