Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used to write news releases, advertorials, feature stories, [&hellip
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Lindsay Bell

The Three Things, Edition 50

By: Lindsay Bell | September 29, 2013 | 
By Lindsay Bell-Wheeler Welcome to the 50th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if [&hellip
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Gini Dietrich

Gin and Topics: What Does the Fox Say?

By: Gini Dietrich | September 27, 2013 | 
By Gini Dietrich I’m baaaaaaack! I snuck myself into the Gin and Topics rotation. There are some advantages to being the shallow figurehead. Can you believe it’s almost October? I need to get my Halloween stuff out this weekend and get my house ready for fall. It’s been a crazy couple of months. I had a cycling accident that landed me in the emergency room and [&hellip
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Eric Pudalov

Grovo: Welcome to Internet School

By: Eric Pudalov | September 26, 2013 | 
By Eric Pudalov Admittedly, I’m a total nerd. As some guys are hooked on football, I follow the latest social network or mobile device. Yet, working in the field of disability support, I know that for some, everyday tasks can be a challenge. This carries over into learning software and the Internet. Even for those without so-called “disabilities,” learning new programs and social networks can be [&hellip
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Gini Dietrich

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

By: Gini Dietrich | September 26, 2013 | 
By Gini Dietrich In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, “People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient’s Medicare. There may be some interest in doing away with the program.” Seems benign enough, right? The letter was signed by a local resident, but it didn’t mention the local [&hellip
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Mickie Kennedy

Five Epic Twitter PR Fails

By: Mickie Kennedy | September 25, 2013 | 
By Mickie Kennedy Twitter can be your best friend when things go right, but when they go wrong, boy do they go wrong. Sometimes you don’t just fail, you epically fail. While everyone makes mistakes, there are some Twitter PR fails that are worth highlighting. Here are five examples of what NOT to do on Twitter. Five Epic Twitter PR Fails 1. The WPMI-TV Billboard Late [&hellip
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Yvette Pistorio

Social Media Crisis Management: Lessons Learned from British Airways

By: Yvette Pistorio | September 25, 2013 | 
By Yvette Pistorio As a community manager, we’re used to disgruntled customers taking to Twitter to vent their grievances about, well, pretty much anything. But this is new! A consumer turned one of these grievances into an ad! If you haven’t heard of it, I’ll recap it for you quickly: Hasan Syed’s parents flew British Airways from Chicago to Paris, and realized one of their bags [&hellip
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Shanna Mallon

Visual Content: How Starbucks Uses Instagram

By: Shanna Mallon | September 24, 2013 | 
By Shanna Mallon With 1.5 million followers (and counting!), Starbucks is a big brand that knows what it’s doing on Instagram. From posting pretty pictures of its products to amplifying a strong sense of its brand with relevant visual content, the company uses Instagram to reinforce its messaging and to connect with its fans. And while your company might not be Starbucks, here’s how you can [&hellip
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Gini Dietrich

Social Media Policy: When Are Your Own Opinions Not Okay?

By: Gini Dietrich | September 24, 2013 | 
By Gini Dietrich A couple of years ago, I watched a young woman tweet about how much she hated her job and her boss. Part of me wanted to message her to tell her to take that stuff off the public timeline. Clearly she didn’t know what she was doing. And then I saw her boss tweet to her, “No worries. You’re fired.” I’d venture to [&hellip
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