Gini Dietrich

New Community Manager at Arment Dietrich

By: Gini Dietrich | June 24, 2010 | 
I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the [&hellip... Read More
Gini Dietrich

How to Podcast a Book

By: Gini Dietrich | June 23, 2010 | 
I consider myself pretty savvy when it comes to communication, marketing, and technology, but the idea of podcasting a book is new to me. So, after Joe, Martin, and I talked on InsidePR about Terry Fallis and his new book, I did some research on how to podcast a book. Turns out, I’m not the only one who hasn’t considered this opportunity. There is very little [&hellip... Read More
Gini Dietrich

Is Social Media Dying?

By: Gini Dietrich | June 22, 2010 | 
Guest blog by Patrick Reyes, the digital strategy and analysis manager for Buick and GMC. I recently read a blog post from Justin Kistner (through SocialFresh) where he theorizes that “social media” will reach its peak by 2012. If social media is dying how can organizations set themselves up for success in this continuously growing and evolving area... Read More
Gini Dietrich

PR Blog of the Year: Voting Continues!

By: Gini Dietrich | June 21, 2010 | 
If you haven’t heard, we’ve been nominated for PR Blog of the Year in the PR Readers’ Choice Awards! What this means is that YOU nominated us and we’ll forever be grateful. Not only is it a big deal because we were nominated by our community, but because I, personally, devour the content from our competition daily. But before I ask you to vote, I’d like [&hellip... Read More
Gini Dietrich

Creating An Editorial Calendar for Your Blog

By: Gini Dietrich | June 16, 2010 | 
Before you get to see me take the dare of vlogging in my cycling gear AND talk about whether or not you need to create an editorial calendar for your blog, I have a favor to ask. This very blog has been nominated for PR Blog of the Year. Would you please go over to Arik Hanson’s blog and vote for us? We’re in the very [&hellip... Read More
Gini Dietrich

Five Social Media Trends

By: Gini Dietrich | June 15, 2010 | 
On this week’s InsidePR, our co-host, Joe Thornley, was on his way to Regina for CPRS and was unable to make the recording time. So you get Martin Waxman and me this week while we discuss five social media trends. Martin and Joe spoke at the conference on Monday about the same topic so, if you happened to see them (neither one of them in jeans, [&hellip... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | June 14, 2010 | 
This article originally appeared in Franchise Times, a monthly publication focused on the start-up, growth, and sustainability of franchises in North America. A couple of months ago, I moderated a panel on social media for the Public Relations Society of America Chicago. Along with some local big hitters, Jack Monson from eNR Services was on the panel. I tell you this because eNR plays in the [&hellip... Read More
Gini Dietrich

Blogging Tips: 52 Different Ideas!

By: Gini Dietrich | June 13, 2010 | 
Earlier this year, I found Jeff Bullas and his blog and devoured his content. What initially caught my attention was “30 Tips To Make Your Company’s Blog Rock,” to which I added a few more tips. I blogged about it here. Then, last week, he compiled tips from his comments and came up with “50 Ways to Optimize Your Blog.” So, shamelessly stealing from him, I [&hellip... Read More