Gini Dietrich

How Do I Split My Marketing Budget?

By: Gini Dietrich | October 21, 2010 | 
Coming to you from vacation, the Arment Dietrich Facebook question of the week comes from Ann Manion. Ann is president at Hotel Advantage and she is a huge advocate of social media. I “met” her only a couple of weeks ago, but have been really pleased not only with her level of engagement (see this newsletter on Hotel 71), but also at her ability to take [&hellip... Read More
Arment Dietrich

Why We Give Our Content Away for Free

By: Arment Dietrich | October 20, 2010 | 
Here at Spin Sucks, we make a habit of giving our content away for free. We pride ourselves in offering some of the best and most frequent posts on entrepreneurship, marketing, PR, and social media at no cost to our readers. Yes, we’re really nice people. And, yes, we enjoy sharing with our friends. But I don’t think it will come as a shock to anyone [&hellip... Read More
Gini Dietrich

Building a Facebook Presence

By: Gini Dietrich | October 20, 2010 | 
A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to [&hellip... Read More

Make Your Message Worth Sharing

By: Guest | October 19, 2010 | 
Guest post by Becky Johns, author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. And, yes, it presents an opportunity to gather insightful information about consumer behavior. But despite these realities, many [&hellip... Read More
Gini Dietrich

Using the Power of Video

By: Gini Dietrich | October 19, 2010 | 
I’ve said this before and I’ll say it again…video is your best entrée to the online world. In a world where things fly by us at increasingly fast speeds, it’s important to put a face and voice with your e-mail address, Facebook page, Twitter account, and even company URL. Trust me when I say, at one time I didn’t see the need for video. I would [&hellip... Read More

Five Ways Pie and Social Media Helped Build Community

By: Guest | October 18, 2010 | 
Guest post by Marijean Jaggers, vice president, Standing Partnership. It may sound funny, but I have a true story of how pie and social media helped build community. I decided a couple of years ago I would master the art of pie making and therefore become the relative and friend everyone knows for making really fine pies. When I’m not baking, I work in public relations [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2011

By: Gini Dietrich | October 18, 2010 | 
A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011. If you missed the first four (content, FTC rulings, net neutrality, and customer engagement) you can find that Spin Sucks post here. I’ve had a chance to review the post-it note I keep on my desk and following are four additional trends you should pay attention to [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 15, 2010

By: Gini Dietrich | October 15, 2010 | 
The rumors are true … I am on vacation next week! So my dear friend, Mark Schaefer, has agreed to write next week’s top five blog post. Be nice to him…he’s doing me a HUGE favor! I am going to be checking in throughout the week and will still be posting something every day. But I can’t pre-write the top five stories so he’s going to [&hellip... Read More
Arment Dietrich

Breast Cancer Mystery Messages

By: Arment Dietrich | October 14, 2010 | 
How many of you received a message through Facebook asking you to post where you like to keep your purse as a status update to help raise awareness of breast cancer?  How many of you made the status post? Men, were you wondering what was going on on Facebook when you saw updates such as “I like it on the kitchen table?” Last year to raise [&hellip... Read More