Arment Dietrich

Disclosing Identity in Word-of-Mouth Marketing

By: Arment Dietrich | December 18, 2006 | 
0
I recently was interviewed by Ann Meyer at the Chicago Tribune about word-of-mouth marketing.  I touted this blog and talked about how important it is that we are ethical in all our dealings with new media and word-of-mouth marketing.   Ann called me a few days later and called me out on our ethics.  She said she’d been to the Shoes by Marky MySpace page and [&hellip
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Arment Dietrich

Public Relations in 2006

By: Arment Dietrich | December 15, 2006 | 
0
Every year, the PRSA Chicago board honors one leader in the PR industry that has had a big effect on change for the year. Last night’s honoree was Ketchum CEO, Ray Kotcher.  A very nice man who has ties to Chicago, he spoke about this year’s major changes. The seven headlines he discussed were: 1.       New media 2.       The pace of globalization of the PR business [&hellip
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Arment Dietrich

The Next Generation of PR Professionals

By: Arment Dietrich | December 13, 2006 | 
50
When I attended the PRSA Delegate Assembly in Salt Lake City (Ski Utah!) last month, I picked up research from the Commission on Public Relations Education about teaching the next generation of public relations professionals.   I was quite interested in the study because, as a boutique PR firm, we receive a minimum of 10 job inquiries every day.  Job inquiries that come through our “contact [&hellip
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Arment Dietrich

The Golden Rule

By: Arment Dietrich | December 12, 2006 | 
0
Having had our offices burglarized last week has made me think about how life would be if we all lived by the Golden Rule.    My Poppy (and now my mom) used to say, “Remember who you are and what you stand for”.  Wouldn’t life be so much better if we all remembered that simple thing?   The same goes for us as PR professionals.  What [&hellip
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Arment Dietrich

PRSA Says Stop the Spin!

By: Arment Dietrich | November 30, 2006 | 
0
As the incoming president of the Chicago chapter of PRSA, I attended the Delegate Assembly in Salt Lake City last month. Thinking that sticking needles in my eyeballs would have been more fun, I was pleasantly surprised to hear Rhoda Weiss, incoming president of national PRSA, discuss spin. She began her speech with, “Spin is a four letter word!” Yeah, Rhoda! But that was just the [&hellip
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Arment Dietrich

Army Purchases Video Game

By: Arment Dietrich | November 29, 2006 | 
0
A couple of years ago, we heard Joe Paterno had commissioned EA Sports to make changes to Madden NFL so his incoming freshmen could learn the Penn State <st1playbook. Brilliant, we thought.  After all, most kids play video games and what a great way to help them learn what you need to teach them. But this is pushing it a bit far.  Wired reported a story [&hellip
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Arment Dietrich

Offering Journalists Cash?

By: Arment Dietrich | November 28, 2006 | 
3
With Thanksgiving, new clients, and loads of travel, we’re behind in our blog entries. So please forgive us while we catch up and comment on things that happened more than a week ago. What the heck happened to Burson-Marsteller?  We don’t like to find the weaknesses in other PR firms, even if they are competition, but this is asinine. According to the U.K. drug industry’s self-regulatory [&hellip
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Arment Dietrich

Spin is Not the Truth

By: Arment Dietrich | November 8, 2006 | 
0
On Sunday, the Philadelphia Inquirer published a Q&A with Helen Thomas, a syndicated columnist for Hearst News Service. The story, “Verbatim: Spin is not the truth” discusses the nature of information coming from the White House and how much things have changed in the 57 years Helen Thomas has served as a correspondent.   Philadelphia Inquirer: Are successive White Houses getting better and better at making [&hellip
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Arment Dietrich

Big Tobacco

By: Arment Dietrich | November 6, 2006 | 
0
I’m not a smoker; I’ve never even tried to smoke a cigarette.  I hate it when people light up in front of me.  I don’t want to inhale someone’s cigarette smoke.  It’s one of the few times I become a hateful person; when someone lights up and blows their smoke in my face. So imagine my dismay when the Daily Dog ran a story last week [&hellip
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Arment Dietrich

Press Release Turns 100

By: Arment Dietrich | November 1, 2006 | 
0
Did you know the press release turned 100 years old this past weekend? According to Greg Jarboe, co-founder of the tech publicity firm SEO-PR, the press release was born on October 28, 1906, as described in a blog entry. On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service jumped a trestle at [&hellip
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