Gini Dietrich

Intro to Social Media: What Is It?

By: Gini Dietrich | July 28, 2009 | 
We’ve spent some time here in the past few weeks talking about how much time to spend on social media, how to build content, and how to drive traffic. But a lot of the questions I’m getting from clients and prospects are along the lines of “What is social media?” or “Isn’t social media just another time waster developed by the Web?” Because of these questions, [&hellip... Read More
Gini Dietrich

It's #FollowFriday!

By: Gini Dietrich | July 24, 2009 | 
Just like I do every week, I’ve been compiling a list of people who have been highly engaging this week. Following are my July 24 recommendations for #FollowFriday. @aaswartz I briefly met Angie in San Diego in January and she immediately struck me as one of those women you want to know. Since then, she’s proved my first impression right. She does EVERYTHING! She’s an author, [&hellip... Read More
Gini Dietrich

Blog Content Creation: Tips for Writing Compelling Posts

By: Gini Dietrich | July 23, 2009 | 
Our newsletter was released yesterday and, in it, we described how to start a blog, create content, and drive traffic once you got going. If you don’t subscribe, do so here. It got me thinking.  Trust me when I say it’s hard to write compelling content every day. So hard, in fact, this very blog used to have multiple authors, just because the thought of my [&hellip... Read More
Gini Dietrich

How Much Time Should I Spend On Social Media?

By: Gini Dietrich | July 22, 2009 | 
I get this question ALL THE TIME! How much time should I spend on social media? How much time do you spend on your email? Do you have it down to a science that you can manage it effectively, while still doing your job? When email first entered our work lives, none of us knew how to handle it. We all thought it was evil and [&hellip... Read More
Gini Dietrich

Selling A Social Media Program to Your Executive Team

By: Gini Dietrich | July 21, 2009 | 
I know I don’t act like what people think a CEO should act like, but I do think like one. I love numbers and know that’s part of what makes us successful. I look at EVERYTHING and measure its return-on-investment. We look at what is best for business growth, and how to work with talent to grow both personally and professionally. We strive on better improved [&hellip... Read More
Gini Dietrich

It's #FollowFriday! The July 17 Edition

By: Gini Dietrich | July 17, 2009 | 
@TheRealPRMan Steve tweets the BEST information I’ve found from one person. When I need a blog idea, I always go to his Twitter stream. He always finds the best industry news that is worth sharing. Plus I think his Twitter handle is funny…I asked him once, “Why not ‘TheFakePRMan’?” He rolled his eyes at me. @GauravBHargava Gaurav, like Steve, is a Silicon Valley whiz. He’s always [&hellip... Read More
Gini Dietrich

Especially Online, First Impressions Last Forever

By: Gini Dietrich | July 16, 2009 | 
I was talking to a girlfriend this morning and she said, “I have a topic for your next newsletter!” I love getting feedback from my smart friends, so I was all ears. She suggested we discuss how to blur the personal and professional lines of social media, without looking like a jerk. I said, “A ha! That’s a great blog topic! Writing it right now.” Let’s [&hellip... Read More
Gini Dietrich

Should Interns Run Your Social Media Program?

By: Gini Dietrich | July 13, 2009 | 
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communications about the topic. It seems we all have opinions about it. I’m a public relations professional. I know [&hellip... Read More
Gini Dietrich

The July 10 #FollowFriday Recommendations

By: Gini Dietrich | July 10, 2009 | 
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social media effectively, she has great experience, and she’s really smart. Follow her and let’s get her to Chicago soon (and don’t tell her [&hellip... Read More
Arment Dietrich

Using Facebook to build your brand? Duh, but we offer tricks of the trade.

By: Arment Dietrich | July 8, 2009 | 
To give you a little background, I started using Facebook in 2005 when it was only available to a handful of colleges with working student e-mail addresses.  Like most of my classmates, I used it for photos and keeping in touch with long-distance friends.  In 2007, things started changing.  It was no longer a private forum and outlet for students to connect; we were seeing teachers, [&hellip... Read More