Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 
30
I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad! If you haven’t yet seen it, watch it now. Then we’ll discuss... Read More
Arment Dietrich

20 Smackers for a New York Times Kindle Subscription

By: Arment Dietrich | April 6, 2010 | 
22
Guest blog by Nick Harrison According to Friday’s TechCrunch article, The New York Times Kindle subscriptions are increasing by 46 percent to $19.99. And they are charging 17.29 for iPad subscriptions. It is old news that beginning in 2011, The New York Times will be charging for online content. More than a week ago it was also reported that News Corp’s UK times would charge, according to Reuters, [&hellip... Read More
Gini Dietrich

Recommended Blogs

By: Gini Dietrich | April 4, 2010 | 
3
I typically like to recommend a blog to read on Fridays, but with the holiday and the iPad released on Saturday, we thought we’d wait until today. If you don’t already know Steve McKee, he is a must in your blog reading repertoire.  He has quite the resume – a founding partner of ad agency, McKee Wallwork Cleveland, BusinessWeek columnist, speaker, and author of “When Growth [&hellip... Read More
Arment Dietrich

Will I Buy an iPad Saturday?

By: Arment Dietrich | April 2, 2010 | 
17
The iPad is finally making its launch tomorrow after about as much hype as only Apple can bring. So will you be in line to buy it? Is yours waiting to be mailed? Me? A week ago I would have said no, but now? Several months ago, in typical Apple fashion, there was a leak (I am sure it was a complete mistake, uhhhhh). Apple was [&hellip... Read More
Gini Dietrich

Predictable Success: The Lifecycle of Successful Businesses

By: Gini Dietrich | March 31, 2010 | 
18
Never have I felt so normal in the five year life of Arment Dietrich. I’m reading Les McKeown’s book, “Predictable Success” (due out in June, but you can get a copy of it electronically now), which is about the stages businesses (and their leaders) go through as they grow. The drawing above is of the business stages Les discusses in his book, but I’d like to [&hellip... Read More
Gini Dietrich

Introverts in Business

By: Gini Dietrich | March 30, 2010 | 
51
I’m an introvert. Go ahead. Debate me on it. Most don’t believe me. But it’s true. When I was a kid, my mom used to make me call to order pizza because I was so terrified of the phone (for those of you who call me, you’ll understand I’m still terrified). I was not popular in high school because I was so painfully shy I couldn’t [&hellip... Read More
Arment Dietrich

Search and Public Relations

By: Arment Dietrich | March 26, 2010 | 
1
Out of all the speakers I’ve seen this week, Gini is definitely at the top.  (And I’m only half saying that because she is my boss and I’m sucking up.) Quote of the day: “You only have the perception of control. YAY! She talked about our response campaign!  Be out there. Be commenting on articles, regardless if you are in them.  You can now do your [&hellip... Read More
Arment Dietrich

Storytelling, Search, and Social Media

By: Arment Dietrich | March 26, 2010 | 
3
As Wednesday was winding down, the last session I attended was about story telling.  Although it ran an hour and 15 minutes, I found only four overarching finds from the panel. 1. According to this panel, what makes a good story is shock, humor, and emotional elements. 2. No matter how you tell your story, you MUST know your audience or your risk alienating them. 3. [&hellip... Read More
Arment Dietrich

Social Media and Search

By: Arment Dietrich | March 26, 2010 | 
1
Wow.  What a popular session this one turned out to be (and my first panel with women).  Good thing I cut in line so I didn’t have to sit on the floor; the room was overflowing! “Everyone treats social media as a unicorn, but maybe it’s just a horse.”  This was not an opening statement, but something small that was on a slide and it stuck with [&hellip... Read More