Arment Dietrich

Back at you!

By: Arment Dietrich | March 2, 2009 | 
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So what happens when a public relations professional misleads a journalist by pitching a false news hook or a story saturated in spin? Well as of late, all over the Internet, journalist are complaining about the amount of unrelated pitches they receive (rightfully so), the level of newsworthy stories, and if their source (a pr professional) is credible to write the story... Read More
Arment Dietrich

Facebook causes cancer?

By: Arment Dietrich | February 20, 2009 | 
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A report came out yesterday stating, “Social networking sites such as Facebook could raise your risk of serious health problems by reducing levels of face-to-face contact.”       What I don’t understand is why they are blaming isolation issues on sites such as Facebook and MySpace? ... Read More
Arment Dietrich

“Operation” is no game

By: Arment Dietrich | February 19, 2009 | 
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I’m guilty as charged. I love social network sites, Facebook, LinkedIn; I am on them for both my personal and professional life. But how far is going too far regarding the control social networks have on your life? Facebook is now telling us when we include content or pictures it’s on there for good, even if you delete it – is that right, legal? So, if [&hellip... Read More
Arment Dietrich

PR team makes a smooth move

By: Arment Dietrich | February 18, 2009 | 
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According to an article on Entertainment Weekly’s Web site, “Octomom,” Nadya Suleman’s PR team “gave up on her” after receiving threatening calls and letters.              ... Read More
Arment Dietrich

Ever hear of a camera phone?

By: Arment Dietrich | February 16, 2009 | 
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Before November when you heard the name Michael Phelps you were reminded of a 14-time Olympic gold medal winner.  Unfortunately, since November many would be reminded of the picture of him smoking from a bong at a party article... Read More
Gini Dietrich

Shoemakers Children Don't Have Shoes

By: Gini Dietrich | February 15, 2009 | 
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Isn’t that the old adage? The shoemakers children don’t have shoes?  That’s what I think of when I read the Feb. 10 review of “PR: A Persuasive Industry” in USA Today. The article starts out with this… Sleazy. Disingenuous. These are words used in U.K. newspaper coverage of the public relations industry. PR, oddly enough, doesn’t have great PR. People tend to think that PR involves [&hellip... Read More
Arment Dietrich

Cause Marketing–A Win-Win

By: Arment Dietrich | February 9, 2009 | 
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I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than 20 years ago. Which idea? Cause marketing, also known as cause-related marketing... Read More
Arment Dietrich

Enough said…

By: Arment Dietrich | February 4, 2009 | 
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http://lateshow.cbs.com/latenight/lateshow/video_player/index/php/977181.phtml... Read More
Arment Dietrich

Sex doesn’t sell this time around

By: Arment Dietrich | February 2, 2009 | 
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With all the talk about living healthier lives by eating right, PETA, People for the Ethical Treatment of Animals, took a large step over the line. In a video created for one of the ever-so-pricey and popular Super Bowl spots, PETA mixed sexy girls in lingerie with vegetables. Great combination to educate people on how to keep their new year’s resolutions going, but do models live [&hellip... Read More
Arment Dietrich

On a BROADER issue

By: Arment Dietrich | January 30, 2009 | 
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Two days ago, as I reminisced with one of my colleagues, I was reminded of a course I took my senior year in college called advanced public relations writing. Throughout the semester, the focus of our class was food – How it’s made? What’s it made with? Is it good for you?  ... Read More